Transforming the way you view your windows
Welcome to Always and Forever Bridal, the premier bridal boutique in North Devon. We're thrilled to introduce ourselves as the award-winning boutique that offers an unparalleled experience for brides-to-be. Our story began with a passion for providing exceptional service, stunning wedding dresses, and an unforgettable experience. Our boutique is a tranquil sanctuary where brides can relax, unwind, and find their dream wedding gown.
Our Boutique
Located in the heart of Bideford, North Devon, our boutique is a haven for brides seeking a unique and personalized experience. Our friendly and experienced team is dedicated to providing exceptional service, ensuring that every bride feels like a princess. We understand that every bride is unique, and our boutique reflects this diversity. With a wide range of styles, sizes, and budgets, we cater to brides from all walks of life.
Our Services
At Always and Forever Bridal, we offer an extensive range of services designed to make your wedding planning journey seamless and enjoyable. Our services include:
- Exclusive use of our Bridal Sanctuary for your entire appointment
- Professional expertise and undivided attention from our experienced team
- A vast collection of wedding dresses from renowned designers like Justin Alexander, Kenneth Winston & Ella Rosa, Richard Designs, and more
- Bridesmaids and prom dress collections to suit various styles and budgets
- Men's formalwear, including suits to buy, hire, and made-to-measure options
- On-site fittings and alterations carried out by our professionally trained designer, Gail
- Accessories to complete your bridal look, including veils, jewelry, and more
Our Designers
We're proud to feature an impressive collection of wedding dresses from world-renowned designers. Each designer brings their unique style and flair, ensuring that our brides have an extensive range of options to choose from. Our designers include Justin Alexander, Kenneth Winston & Ella Rosa, Richard Designs, and more.
Our Promise
At Always and Forever Bridal, we're committed to providing an unforgettable experience for our brides. We promise to listen, to care, and to help you find your dream wedding gown. We're passionate about making your wedding day dreams a reality, and we can't wait to be a part of your journey.
Exceptional Service and Personalized Experience
The reviews highlight the exceptional service and personalized experience provided by Always and Forever Bridal. The staff, particularly Gail, are praised for their attentiveness, expertise, and guidance throughout the dress-finding process. Many reviewers appreciated the relaxed atmosphere and the ability to try on numerous dresses.
Quality and Affordability
Reviewers praised the quality of the dresses and the affordability of the services offered. The alterations service was also commended for its efficiency and quality. Several reviewers mentioned the reasonable prices and promotions available throughout the year.
Personal Touch and Attention to Detail
The staff at Always and Forever Bridal are commended for their personal touch and attention to detail. They were willing to go the extra mile to ensure that each bride felt special and found their perfect dress. Reviewers appreciated the bespoke services offered, including tailoring suits and creating custom dresses.
Recommendations and Repeats
Many reviewers highly recommended Always and Forever Bridal to future brides, citing their exceptional service, quality, and affordability. Some reviewers even returned for subsequent services, such as dress alterations and suit hires.

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