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Your Home Away From Home in Historic Swaffham
The George Hotel in Swaffham has been a cornerstone of traditional hospitality since its origins as a 16th-century coaching inn. Our establishment combines historical charm with modern comforts, offering guests a unique blend of character and convenience. With 30 en-suite rooms, a restaurant serving locally sourced cuisine, and a bar featuring regional real ales, we cater to both leisure and business travellers. Our Pedlars Suite provides versatile event space for weddings, conferences, and banquets, supported by dedicated staff with extensive hospitality experience. Strategically located in Norfolk, we offer easy access to Royal Sandringham, Norwich, and the North Norfolk Coast while maintaining strong ties to the local community through our market town connections.

The hotel's commitment to quality is demonstrated through our complimentary parking facilities, free high-speed internet access, and carefully maintained non-smoking accommodations. Our team's deep understanding of regional tourism ensures guests receive expert guidance on exploring nearby attractions including Thetford Forest, Walsingham, and historic Swaffham itself. This combination of heritage, service excellence, and strategic location has established us as a trusted choice for visitors to Norfolk since our founding.
Services
Accommodation Restaurant Bar Event Venue Free Parking
Highlights and features
  • We offer 16th-century charm combined with modern amenities
  • Our restaurant serves locally sourced Norfolk produce
  • We provide purpose-built event facilities for weddings and conferences
  • We have 60 free parking spaces including disabled access
  • We're ideally located for exploring Norfolk's major attractions
Services
Accommodation
Our 30 en-suite rooms combine historic charm with modern comforts, featuring free WiFi and non-smoking environments. Each room maintains traditional decor while providing contemporary amenities for business and leisure travellers. Located in the heart of Swaffham, our accommodations offer easy access to Norfolk's major attractions.
Restaurant
Our restaurant serves locally sourced cuisine using fresh Norfolk produce whenever possible. The menu caters to diverse tastes with both traditional and modern dishes, complemented by our selection of regional real ales. Open daily for lunch and dinner, it's popular with both guests and local residents.
Bar
The hotel bar offers a wide selection of real ales, wines, and spirits in a traditional setting. Bar snacks are available throughout the day, and our friendly staff can recommend local brews. The lounge area provides a comfortable space for guests to relax with drinks.
Event Venue
Our purpose-built Pedlars Suite accommodates weddings, conferences, and banquets with flexible space and modern facilities. The venue includes audio-visual equipment and dedicated staff support. With capacity for various event sizes, we offer tailored packages for special occasions.
Free Parking
We provide 60 free parking spaces with secure on-site facilities. This includes one designated disabled parking space for guests with mobility needs. The car park operates 24/7 with no time restrictions for hotel guests, ensuring convenient access to the hotel.
Questions
What amenities are available in the hotel rooms?
All rooms have en-suite bathrooms, free WiFi, and modern amenities while maintaining traditional decor.
Is there food and drink available on-site?
Yes, we have a restaurant serving local cuisine and a bar with real ales and bar snacks.
Can I host events at the hotel?
Our Pedlars Suite accommodates weddings, conferences, and banquets with tailored support packages.
Is parking available?
We offer 60 free parking spaces including one designated disabled space.
What nearby attractions are accessible?
We're near Royal Sandringham, Norwich, North Norfolk Coast, and Thetford Forest attractions.
How can I make a reservation?
Contact us directly via phone at 01760 721238 or through our website contact form.