Your ideal car, tailored to your budget
At Crawfords, we pride ourselves on being a reliable source for world-leading agricultural and industrial machinery, matched with exceptional service. Our family-run business has grown significantly since its inception in 1980 by Bob Crawford, while maintaining our strong commitment to customer satisfaction and the core values that define us.
Our History
Founded in 1980, Crawfords initially focused on the buying and selling of used farm machinery. Over the years, our expertise has evolved, and we now specialise in sales, servicing, and parts for farm machinery and vehicles. Our headquarters is located in Writtle, just outside Chelmsford, Essex. We proudly became a Massey Ferguson franchise dealer in 2001, marking the beginning of a fruitful partnership with AGCO. Building on the success of the Massey Ferguson franchise, we expanded our offerings in 2003 by adding the Challenger franchise to our portfolio. Recognising our continued growth and achievements, we subsequently secured another AGCO franchise, Fendt.
Our Services
We provide new and used agricultural, ground care, construction and materials-handling machinery and equipment whilst also providing parts, service, and technology support. Our four conveniently located depots in Writtle, Charing, Billingshurst, and Ropley, cater to the diverse needs of customers throughout Essex, Hertfordshire, Kent, Sussex, Surrey, and Hampshire. We support a range of industry sectors, including agriculture, viticulture, fruit growers, forestry and arboriculture, ground care, construction, equestrian, transport and logistics, and rail.
Our Commitment
We are committed to delivering exceptional service and support to our customers. Our team of experienced technicians, backed by years of experience and unmatched knowledge, provide invaluable support to our customers. We understand the importance of downtime and strive to provide prompt and efficient servicing and maintenance to minimise downtime and maximise productivity.
Our Vision
Our vision is to be the leading provider of agricultural and industrial machinery, and exceptional service, in the UK. We aim to achieve this by continuing to build strong relationships with our customers, providing innovative solutions to their machinery needs, and investing in the latest technology and training for our team.
Summary of Reviews:
Customer Service and Satisfaction
- Customers appreciated the brilliant service from Kevin, Bob, and Kim, who provided a real personal touch and delivered on all promises.
- Christian French praised Mike for being a real superstar in getting him out of a difficult situation with his Isuzu.
- Joanne Scott Grace commended Ryan T for his exceptional service, going above and beyond to help on a tight timeline.
- William Siddans was pleased with the help he received from Kevin Harper in purchasing a new ISUZU D-MAX.
- Murdo McLellan recommended the company for their great supplies of agricultural equipment and their involvement in the annual Christmas Charity Tractor Run.
Sales and Purchase Experience
- Marcus Adie had an excellent experience with Neil at the Chelmsford branch, who provided great customer service and sorted out warranty issues with his D Max.
- Charles Yoxall was so impressed with the staff that he returned for a newer pickup truck and plans to continue doing business with them.
- Martyn Tillett found the staff to be friendly and customer-focused, a pleasant experience for him.
- Regan Smith appreciated the polite and informative service provided by Rachel, making his truck service experience a pleasure.
- M. Keeff praised the helpful and professional staff, including Neil, and had a positive experience with the dealership.
- Ricky Smith was happy with the service he received for his Can Am, and the staff sorted out his tracking issue, which a previous dealer could not fix.
- Mark Poland had an amazing experience with the customer service, from buying his truck to collecting it, and highly recommends the dealership.
Product Quality and Selection
- Charlie Rogers appreciated the friendly staff and the great selection of merchandise and hardware.
- Roland Chesney was pleased with the service he received when ordering a part for his truck and found the staff at the front desk to be very helpful.

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