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Business Details
40 Years
experience
Local Eyecare Experts Since 1986
P W Churms Opticians has been a trusted provider of comprehensive eyecare since 1986. As an official Kodak Lens Vision Centre, we combine innovative technology with personalized service to ensure optimal vision and eye health. Our team of highly experienced professionals, including qualified optometrists and dispensing opticians, delivers thorough eye examinations that go beyond basic sight correction, incorporating advanced diagnostics like retinal photography and visual field testing. We offer a wide selection of designer frames and cutting-edge lens solutions tailored to individual lifestyles, from Blue Protect Digital Lenses to Transitions Lenses.

With two dedicated branches in Whitchurch and Baschurch, our commitment to excellence extends to children's eyecare, contact lens fitting, and tailored advice on the latest lens enhancements. Our staff's extensive experience, including roles in professional associations and enhanced healthcare pathways, ensures every patient receives expert, ethical care that prioritizes long-term ocular well-being and visual clarity.
Services
Eye Examinations Contact Lenses Children's Eyecare Lens Technology Designer Frames Retinal Photography Visual Field Testing
Details
  • Year established: 1986
Highlights and features
  • We have over 35 years of dedicated experience in opticianry.
  • Our team includes qualified optometrists and dispensing specialists.
  • We offer advanced diagnostic testing including retinal photography.
  • We provide access to Kodak Lens Vision Centre technology and expertise.
  • Our staff maintains active roles in professional optometry associations.
Services
Eye Examinations
Our comprehensive eye examinations include retinal photography and visual field testing to assess both vision correction needs and overall eye health. Conducted by qualified optometrists, these tests detect early signs of ocular conditions while ensuring precise prescriptions for glasses or contact lenses. With over three decades of expertise, we prioritize thoroughness and patient education during every consultation.
Contact Lenses
We provide personalized contact lens fitting services with ongoing support for comfortable, effective vision correction. Our specialists guide patients through options including daily disposables, toric lenses, and multifocal solutions. Follow-up appointments ensure optimal adaptation to new prescriptions while maintaining ocular health standards through regular check-ups and hygiene education.
Lens Technology
As Kodak Lens Vision Centre partners, we offer cutting-edge lens solutions including Blue Protect Digital Lenses, Transitions adaptive lenses, and precision varifocals. These technologies address digital eye strain, light adaptation challenges, and multifocal vision needs while maintaining optical clarity through patented manufacturing processes developed over decades of research.
Designer Frames
Our extensive collection features premium designer frames from Chopard, Hugo Boss, Gucci, and Tom Ford, curated to blend fashion with functional durability. Patients receive expert styling advice to find frames that complement facial structures while meeting prescription requirements across single vision, bifocal, and multifocal lens applications.
Children's Eyecare
Specialised children's eyecare includes early detection of vision development issues through age-appropriate testing methods. Our practitioners create comfortable environments for young patients while addressing common concerns like myopia progression and learning-related visual stress through tailored intervention strategies and parental guidance.
People
Shirley Taylor
Baschurch Branch
Former television producer transitioning to opticianry, bringing creative expertise to Baschurch branch operations while combining rural lifestyle values with professional service standards.
Indy
Dispensing Optician
Formally trained at Anglia Ruskin University with fashion-focused styling expertise, providing patient-centred lens and frame recommendations combined with Kodak lens technology knowledge.
Sana Asif
Optometrist
First-class Aston University graduate and Association of Optometrists council member offering personalized eye health assessments and specialized contact lens consultations since joining in 2015.
Sandesh Kumar
Optometrist
Manchester University alumnus with decade-long Boots Opticians experience, now leading enhanced services including PEARS assessments and glaucoma monitoring at Whitchurch branch.
Steph
Whitchurch Branch
Former paediatric nurse transitioning to optical care, offering patient-focused support and local knowledge to Whitchurch patients while adapting to new professional challenges.
Questions
What does an eye examination involve?
Our comprehensive exams include retinal photography, visual field testing, and prescription accuracy checks to ensure both vision correction and ocular health monitoring.
Do you offer children's eyecare services?
We provide age-appropriate eye tests detecting developmental issues and offer durable, stylish frames designed for active young lifestyles.
What designer brands are available?
Our collection includes Chopard, Hugo Boss, Gucci, Tom Ford, and Calvin Klein frames, each offering unique design elements and premium materials.
Are specialist lens coatings available?
We provide anti-reflective coatings, blue light filters, and transition lenses that adapt to changing light conditions for enhanced visual comfort.
How can I book an appointment?
Contact our Whitchurch branch at 01948 665126 or Baschurch location at 01939 261111 during operating hours to schedule convenient eyecare consultations.