Business Details
31 Years
experience
Your Trusted PR Partner in Hampshire
Established in 1995, Sellers PR is a specialist communications agency with over 25 years' expertise in home interiors, lifestyle, luxury, design, and retail PR. Our team of dedicated professionals delivers integrated PR strategies that create awareness, build brands, and drive sales for blue-chip household names. With a proven track record in media relations, digital PR, and social media management, we combine deep industry knowledge with innovative approaches to deliver measurable results.Our long-standing relationships with major media outlets and influencers ensure our clients receive exceptional coverage and engagement. Based in Hampshire, we pride ourselves on being a trusted extension of our clients' marketing teams, offering tailored solutions that align with their unique objectives.
Services
Trade and Consumer Media Relations
Social Media Content Generation
Strategic PR Planning
Digital PR
Influencer Collaborations
Details
- Year established: 1995
Highlights and features
- We have over 25 years' specialist experience in interiors and luxury brand PR.
- Our team has worked with blue-chip clients like Miele, Dualit, and John Lewis.
- We combine traditional PR with digital strategies for comprehensive brand exposure.
- Our Hampshire-based team offers tailored, client-focused communication solutions.
- We maintain long-term relationships with core media and industry influencers.
What people say
Outstanding service
Trusted partners
Measurable results
Creative campaigns
Professional team
Services
Trade and Consumer Media Relations
We leverage 25+ years of relationships with interiors, KBB, and A&D trade press to secure high-impact coverage. Our strategic press office service ensures timely, relevant content delivery for print and digital platforms. Clients benefit from our proven ability to position brands as industry authorities while driving sales through targeted media placements.
Social Media Content Generation
Our team creates tailored content across Facebook, Instagram, LinkedIn, and Pinterest to reflect brand ethos. We focus on authentic engagement rather than superficial metrics, combining organic growth strategies with paid advertising. This approach maintains professional brand representation while delivering measurable ROI through increased follower interaction and web traffic.
Strategic PR Planning
We develop custom master plans aligned with client objectives, incorporating product launches and collaborative campaigns. Our methodology combines in-depth product training with creative ideation for events and content. This strategic framework ensures consistent brand messaging across all media channels while maintaining flexibility for emerging opportunities.
Digital PR
We create SEO-focused campaigns that improve organic search rankings through high-authority backlinks and content optimisation. Our approach integrates with existing marketing efforts to amplify digital presence. By combining traditional press office capabilities with modern digital strategies, we enhance online visibility while maintaining brand consistency across platforms.
Influencer Collaborations
We identify and broker authentic partnerships with influencers matching client brand values. Our curated collaborations extend reach through genuine endorsements and co-created content. This strategy includes managing limited-edition product ranges and social campaigns, ensuring mutually beneficial outcomes that resonate with target audiences while maintaining brand integrity.
People
Jo Sellers
Managing Director
Founder of Sellers PR with 25+ years' experience in interiors PR. Specialises in strategic brand development and media relations. Holds CIPR accreditation and has worked with major brands like John Lewis and Miele.
Francesca Sanchez
Director
18-year agency veteran with expertise in social media strategy and influencer partnerships. Manages campaigns for luxury brands while maintaining traditional media relations. Specialises in adapting PR strategies to evolving digital landscapes.
Chloe MacDonagh
Account Director
10+ years' PR experience across interiors, tech, and fashion sectors. Expert in campaign development for brands including Dualit and Premier Inn. Combines traditional PR with innovative digital strategies to deliver measurable results.
Katherine Mathews
Senior Account Manager
Specialises in press coverage acquisition and content creation for lifestyle brands. Former PR manager at Khrs UK. Skilled in media relations and digital content strategy with a focus on interiors and design sectors.
Hayley Gilbert
Specialist Copywriter
24-year veteran interiors journalist with contributions to major publications. CEDIA award winner for technology features. Provides expert content creation and copywriting services focused on kitchens and bathrooms.
Questions
What industries does Sellers PR specialise in?
We specialise in home interiors, lifestyle, luxury, design, and retail PR with 25+ years' experience in these sectors.
How do you measure PR campaign success?
We track media coverage volume, quality of placements, social engagement metrics, and direct sales impact through client reporting.
Can you handle international PR campaigns?
While based in Hampshire, we work with global brands like Miele and Dualit, managing international PR strategies through local media networks.
Do you offer social media advertising services?
Yes, we create targeted paid social campaigns across platforms to complement organic content and drive measurable results.
How do you develop PR strategies for new clients?
We conduct in-depth product training sessions and business objective reviews to create tailored PR master plans aligned with brand goals.
What sets your agency apart from competitors?
Our combination of specialist sector knowledge, long-standing media relationships, and proven results-driven approach distinguishes us in the PR industry.
