D N A P R

Welcome to DnA PR, a dynamic and award-winning PR and communications agency specialising in the entertainment industry. We are a jovial, close-knit team of industry professionals, boasting unparalleled expertise and knowledge within the film, television, home entertainment, and gaming sectors. Our goal is to deliver innovative, impactful, and fully integrated PR strategies that consistently drive returns on investment for both B2B and B2C clients across multifarious channels, including social media, retail management, events planning, influencer marketing, and crisis communications. Our passion for the entertainment industry is evident in our work, and we strive to exceed expectations with every project.

Our Services

At DnA PR, we offer a wide range of services tailored to meet the unique needs of each client, ensuring the highest possible impact. Here is a closer look at the services we provide:

_Traditional and Digital PR_

Our expert team carefully crafts and executes bespoke PR campaigns that effectively engage with target audiences. We combine extensive media relationships with in-depth industry knowledge and cutting-edge strategies to maximise coverage and deliver measurable results.

_Social Media_

Harnessing the power of social media, we develop and implement creative and targeted campaigns that boost brand visibility, engage with fans, and generate buzz around releases. Our expertise includes content creation, influencer partnerships, social listening, and analytics.

_Retail Management_

We work closely with retailers to optimise product placement, ensure accurate and compelling listings, and develop promotion strategies. By combining analytical insights and creative flair, we help our clients achieve maximum sales and visibility in the retail space.

_Events Planning_

From cast appearances and premieres to conventions and exhibitions, we expertly plan, coordinate, and manage events that capture the imagination of attendees and generate positive media coverage. Our meticulous attention to detail and extensive industry connections ensure unforgettable experiences that leave lasting impressions.

_Influencer Marketing_

Tapping into the power of influencer marketing, we identify, engage, and collaborate with key influencers in the entertainment industry to amplify brand messages and reach new audiences. Our approach combines creative strategy with data-driven insights to deliver highly effective influencer campaigns.

_Crisis Communications_

When faced with a communications crisis, our experienced team swiftly responds with strategic and decisive action. We protect our clients' reputations by effectively managing and mitigating any negative impact, ensuring that they emerge stronger and more resilient.

The Team

At DnA PR, we pride ourselves on our dedicated and talented team of professionals. Here is a closer look at the core members of our team:

*Darren Whittaker, Managing Director*: With over 25 years of experience in the entertainment industry, Darren is a creative consultant with unrivalled experience and a strong understanding of client needs. He has worked closely with major studios and top brands throughout his career.

*Sally Johnson, Press Office Manager*: With over 20 years of experience in entertainment marketing and PR, Sally manages the press office, coordinates promotions, and develops relationships with media contacts and talent.

*Holly Cozens, Account Director*: Holly brings over 15 years of experience in film marketing, PR, and journalism to the team. She excels in creating engaging content, talent handling, and overseeing experiential activities.

*Harry Blunt-Bigwood, Junior Account Executive*: Harry's background in social media and marketing, coupled with his degree in music journalism, make him a valuable addition to the team. He assists with press office, social media, and content creation.

*Kate Eldridge, Account Manager*: Kate's passion for film and TV, along with her background in events marketing, enable her to effectively manage the press office, plan events, and execute successful PR campaigns.

*Marta Kopacz, Retail Account Manager*: Marta's experience with media localisation from working with major media entertainment studios allows her to excel in managing product marketing on retailers' accounts, ensuring accurate and engaging listings.

*Caroline Betts, Finance Director*: Caroline oversees the company's accounts and ensures that financial matters are carefully managed, enabling the team to focus on delivering exceptional results for clients.