Business Details
17 Years
experience
Strategic Marketing & Sales Growth for Legal & Tech Firms
Established in 2009, Enlighten IC is a strategic B2B growth agency specialising in legal and technology sector marketing. Our approach combines rigorous strategy development, brand optimisation, and data-driven inbound marketing techniques to generate measurable results for law firms and tech businesses. With over 15 years' experience in senior marketing roles across multiple sectors, founder John Hogg identified the need for a more results-focused marketing agency, leading to the creation of Enlighten IC. Our team delivers tailored solutions including website optimisation, content marketing, and sales process development, supported by our status as certified HubSpot partners.Victoria, our Inbound Sales lead, brings 20 years of sales leadership experience managing teams that generated over $500m annually. We prioritise strategic alignment between marketing and sales functions to maximise client growth potential. Our proven methodology has delivered significant results for clients, including 329% website traffic increases and consistent lead generation improvements. We maintain active partnerships with industry-leading platforms while ensuring continuous professional development through HubSpot Academy certifications. Our values of being progressive, pragmatic, and passionate guide our approach to every client engagement.
Services
Strategy
Brand
Website Design
Inbound Marketing
Inbound Sales
Details
- Year established: 2009
Highlights and features
- 15+ years' experience in B2B marketing across legal and tech sectors
- Certified HubSpot partners with multiple platform specialisations
- Proven methodology combining marketing strategy and sales process alignment
- Demonstrated success with 329% website traffic increases for clients
- Team with $500m+ annual sales experience in senior leadership roles
Associations and certifications
- HubSpot Partner
- HubSpot Academy Certified
What people say
329% website traffic increase
21 monthly enquiries
Award-winning campaigns
Strategic insight process
Expert content creation
Services
Strategy Development
We create comprehensive growth strategies through our Strategic Insight process, aligning marketing and business development goals. Our approach combines market analysis, stakeholder consultation, and competitive benchmarking to establish clear growth pathways. This strategic foundation ensures all marketing activities directly support measurable business objectives.
Brand Optimisation
Our brand services focus on creating cohesive visual identities and consistent messaging that reflect organisational values. We conduct brand audits, develop positioning strategies, and implement brand guidelines across all touchpoints. This ensures your brand consistently communicates your unique value proposition to target audiences.
Website Design
We create responsive, lead-generating websites optimised for conversion. Our process includes user journey mapping, content strategy, and technical implementation using modern platforms. Each website integrates with CRM systems and marketing automation tools to support ongoing lead nurturing.
Inbound Marketing
Our inbound methodology combines SEO, content marketing, and social media to attract qualified leads. We develop targeted campaigns using buyer personas, create educational content, and implement conversion optimisation techniques. This approach builds trust while driving measurable lead generation results.
Inbound Sales
We develop sales processes aligned with buyer journeys, implementing CRM systems and sales automation tools. Our training programs focus on improving close rates through better lead qualification and follow-up processes. This creates a seamless transition from marketing-qualified leads to closed deals.
People
John Hogg
Founder
With 16 years' experience in senior marketing roles across banking, accountancy, and legal sectors, John established Enlighten IC in 2009 to deliver results-focused marketing solutions for professional services firms.
Victoria
Inbound Sales Lead
Bringing 20 years' sales leadership experience managing teams that generated over $500m annually, Victoria leads our sales training and process optimisation division since joining in 2015.
Questions
What industries do you specialise in?
We focus specifically on legal firms and technology businesses, delivering tailored growth strategies that address sector-specific challenges and opportunities.
How do you measure marketing success?
We track key metrics including website traffic growth, lead conversion rates, and client acquisition costs, providing regular performance reports aligned with agreed KPIs.
Can you help with HubSpot implementation?
As certified HubSpot partners, we offer full implementation services including CRM setup, workflow automation, and integration with existing business systems.
What's your approach to brand development?
We begin with a brand audit and stakeholder consultation, then develop positioning strategies and visual identities that align with business objectives and market expectations.
Do you offer sales training programs?
Yes, our inbound sales training focuses on improving close rates through better lead qualification, follow-up processes, and CRM utilisation techniques.
How long do marketing campaigns typically run?
We recommend minimum 12-month campaigns to allow strategy implementation, data collection, and optimisation cycles that deliver sustainable growth results.
