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Business Details
50+ Years
experience
Award-Winning Car Dealerships in Swindon
Established in 1948, Fish Brothers is a family-owned automotive retail group headquartered in Swindon, with a network of 14 dealerships across Wiltshire and Oxfordshire. Our business philosophy centres on delivering exceptional customer experiences through a combination of industry expertise, competitive pricing, and comprehensive after-sales support. With a diverse portfolio spanning 10 major vehicle brands, we offer new and used car sales, electric vehicle expertise, and professional servicing.

Our team of certified technicians provides MOT testing, warranty repairs, and customised maintenance plans. We pioneered 24/7 online vehicle reservations and maintain industry-leading customer satisfaction scores through transparent pricing and dedicated support. Recognised nationally for aftersales excellence, including top rankings for Honda and Lexus customer service, we combine traditional values with digital innovation to serve both private and commercial clients.
Services
New Car Sales Used Car Sales Vehicle Servicing Motability Scheme EV Expertise
Details
  • Year established: 1948
Highlights and features
  • We have 75 years of automotive retail experience across Wiltshire and Oxfordshire
  • Our 14 dealerships offer comprehensive vehicle servicing and repairs
  • We pioneered 24/7 online vehicle reservations for customer convenience
  • Our EV experts provide tailored electric vehicle purchasing guidance
  • We maintain national aftersales excellence awards across multiple brands
Associations and certifications
  • Financial Conduct Authority
What people say
Award-winning Customer Care Outstanding Customer Experiences Trusted Service Reliable Pricing Friendly Staff
Services
New Car Sales
We offer comprehensive new car sales across 10 major brands including Honda, Lexus, and Renault. Our dealerships provide transparent pricing, manufacturer warranties, and tailored finance options. Customers benefit from expert guidance through the purchasing process and access to the latest models.
Used Car Sales
Our certified pre-owned vehicle programme ensures quality-checked used cars with competitive pricing. Each vehicle undergoes rigorous inspection and comes with comprehensive warranty options. Online search tools and expert advisors help customers find the perfect used vehicle for their needs.
Vehicle Servicing
We provide manufacturer-approved servicing and MOT testing using genuine parts. Our certified technicians deliver scheduled maintenance, warranty repairs, and custom service plans. Emergency breakdown assistance and courtesy vehicles ensure minimal disruption to customers' mobility.
Motability Scheme
Our Motability specialists help customers access vehicles through the government-funded scheme. We offer tailored adaptations, comprehensive insurance, and dedicated support for disabled drivers. The service includes vehicle selection, application assistance, and ongoing maintenance.
EV Expertise
We provide expert guidance on electric vehicle selection, charging solutions, and government incentives. Our EV specialists offer test drives, finance options, and charging infrastructure advice. Customers benefit from dedicated EV servicing and battery health checks.
Questions
Can I purchase vehicles online?
Yes, we offer 24/7 online reservations and purchases with a fully refundable £99 deposit option.
Do you offer Motability Scheme assistance?
Yes, our Motability specialists provide vehicle selection, application support, and tailored adaptations.
Are financing options available?
We offer competitive finance packages through our Credit Broker services regulated by the FCA.
How do I book vehicle servicing?
Servicing appointments can be booked online or by contacting your nearest dealership directly.
What EV charging solutions do you provide?
Our EV experts offer home charging installation guidance and public charging network advice.