Don't leave it to chance, choose Charles Dance.
At Charles Dance, we pride ourselves on being South London's premier diamond and watch specialist for almost a century. Established in 1930, our family-run business has been a trusted and integrated part of the high street, with values that are built on excellent customer service, quality products, and a passion for jewellery and watches.
Our Services
We offer an extensive range of services to cater to all your jewellery and watch needs. Our expert team provides custom-made jewellery, insurance valuations, ear piercing, watch and clock repair, including batteries and straps, pawn broking, and the best market prices paid for unwanted gold, silver, and platinum in any condition. Our qualified on-site repairer ensures that your jewellery and watches are repaired to the highest standards, with a prompt and excellent service.
Design & Repairs
Our design and repair services are unparalleled. Our experienced designers work closely with you to create bespoke jewellery pieces that meet your exact specifications. Our repair services are carried out on-site, ensuring that your jewellery and watches are safe and secure throughout the repair process. From simple polishing to complex restoration, our skilled craftsmen are dedicated to delivering exceptional results.
Our Passion
At Charles Dance, we are passionate about jewellery and watches. We believe that every piece tells a story, and we're dedicated to helping you find the perfect piece that speaks to you. Our team is knowledgeable, friendly, and always willing to go the extra mile to ensure that you leave our store feeling satisfied and happy with your purchase.
Why Choose Us
With over 90 years of experience, we've built a reputation for excellence in South London. Our commitment to quality, expertise, and customer service has earned us a loyal customer base. We're proud to be a family-run business that's deeply rooted in the local community. When you choose Charles Dance, you're choosing a business that cares about you and your needs.
Excellent Customer Service and Workmanship
The majority of reviews praise the exceptional customer service and workmanship at Charles Dance Jewellers. Reviewers consistently mention the helpful and friendly staff, who are knowledgeable and passionate about their work. Many reviewers have had positive experiences with watch and jewellery repairs, resizing, and piercings. The staff are described as going above and beyond to ensure customer satisfaction.
Quick and Reliable Service
Reviewers praise the quick turnaround times for repairs and services, with many jobs completed either immediately or within 24 hours. The shop's ability to provide excellent and efficient service is a common theme among the positive reviews.
High-Quality Products and Professionalism
Reviewers also praise the high-quality products and professional service provided by Charles Dance Jewellers. Many reviewers have purchased prestige watches and jewellery, and are happy with their purchases. The shop's knowledgeable staff are able to advise and guide customers through their purchases, ensuring they get exactly what they want.
Negative Experiences
However, a few reviewers have had negative experiences at Charles Dance Jewellers. One reviewer had a poor experience with nose piercing, citing pain and difficulty during the procedure. Another reviewer had a watch repaired, but was unhappy with the service, citing rudeness and a lack of concern for their issue.

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