Business Details
30 Years
experience
Trusted Building Supplies in Newry
Established in 1996, Wood Innovations has built a reputation as a trusted flooring distributor, importer, and wholesaler across the UK, Ireland, and Northern Ireland. With 29 years of industry expertise, we specialise in supplying high-quality laminate, vinyl, engineered wood flooring, and accessories through our exclusive Lignum brand and partnerships with leading manufacturers. Our commitment to innovation drives us to introduce cutting-edge products and technologies, ensuring our customers remain competitive.Strategically located depots in Newry and Birmingham enable fast, efficient delivery to over 800 customers. We prioritise exceptional service, offering technical support, product training, and POS solutions to empower retail partners. Our team of 50+ professionals combines deep sector knowledge with a customer-centric approach, ensuring tailored solutions for diverse flooring needs.
Services
Laminate Flooring
Vinyl Flooring
Engineered Wood Flooring
Flooring Accessories
Product Training
POS Support
Distribution Services
Details
- Year established: 1996
Highlights and features
- 29 years of expertise in flooring wholesale and distribution
- Innovative product range including exclusive Lignum brand
- Fast delivery across UK and Ireland from two strategic depots
- Technical support and product training for retail partners
- Partnerships with leading flooring brands like Pergo and Krono
Associations and certifications
- Autism NI Impact Award
Services
Laminate Flooring
Durable, cost-effective laminate flooring with authentic wood and tile designs. Available in multiple thicknesses and Abrasion Class ratings from AC3 to AC6. Requires 48-hour acclimatisation before installation. Suitable for domestic and commercial use.
Vinyl Flooring
100% waterproof rigid vinyl flooring in plank, herringbone, and tile formats. Features attached underlay in SPC Core range. Ideal for high-moisture areas. Available with stone and wood-effect finishes.
Engineered Wood Flooring
Multi-layered hardwood flooring with plywood or softwood base. Available in oak, walnut, and custom finishes. Compatible with underfloor heating when using Quick Transfer underlay. Requires 48-hour acclimatisation.
Flooring Accessories
Comprehensive range including underlays, adhesives, skirting boards, and metal trims. Products like Acousta Gold underlay for soundproofing and Soudal adhesive for secure bonding. Designed to match various flooring types.
Distribution Services
Nationwide delivery from depots in Newry and Birmingham. Services 800+ customers with 50+ staff. Offers POS materials, product training, and technical support to retail partners across the UK and Ireland.
People
Philip Martin
Founder & Director
Co-founded Wood Innovations in 1996. Brings over 29 years of industry experience in flooring distribution and strategic leadership to drive business growth and innovation.
Dan McCreanor
Founder & Sales Director
Co-founder with specialist knowledge in sales strategy and customer relationships. Oversees sales operations and maintains key partnerships with major flooring brands.
Edwina Flynn
CEO
Leads company strategy and operations. Focuses on expanding market reach while maintaining quality standards and fostering innovation in product development.
Christopher Martin
GB Operations Manager
Manages day-to-day logistics and distribution in Great Britain. Ensures efficient delivery systems and operational excellence across the GB network.
Gavin Moan
NI/ROI Operations Manager
Oversees Northern Ireland and Republic of Ireland operations. Coordinates depot management and delivery logistics to maintain timely service across the region.
Questions
Is vinyl flooring waterproof?
Yes, our vinyl flooring is 100% waterproof due to its zero wood content composition.
Do I need underlay for SPC vinyl flooring?
No underlay is required for Lignum Core SPC flooring as it has attached underlay.
How long should flooring acclimatise?
Allow 48 hours acclimatisation within packaging before installation for all flooring types.
Can laminate be installed on carpets?
Carpets are unsuitable as they compress under load, risking joint damage in click systems.
Is engineered wood compatible with underfloor heating?
Yes, with surface temperature below 27°C and appropriate underlay like Quick Transfer.
How do I become a trade customer?
Contact us with company details to set up an account and access our product range.
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