Carat

At Carat, we pride ourselves on being a global leader in the media and marketing industry, with a rich history spanning over 50 years. As the world's first media agency, we have evolved over the years to stay ahead of the curve, and today, we are a team of over 12,000 experts in over 100 countries, passionate about understanding our clients and their customers.

Our Approach

In a world where media is more important than ever, we believe that people are longing for humanity - for real connection, for truth, and for what binds us together. Our commitment is clear: to build deeper relationships through real human understanding. We achieve this by developing an intimate understanding of people and their needs, and by creating meaningful media experiences that connect real people to each stage of a journey.

Our Services

We offer a range of services designed to help our clients plan for long-term growth, including business planning, consumer experience mapping, partnerships and innovation, designing and optimising media-led experiences, investment and activation at scale, performance marketing and commerce, and marketing effectiveness. Our proprietary tools enable us to build a deep and detailed understanding of consumer journeys, category needs, and brands' performance at each stage.

We also believe in the importance of thought leadership, and we regularly publish articles and insights on the latest trends and developments in the industry. Our leadership team has a wealth of experience and a point of view to help transform and elevate your brand.

What We Do

Our work is inspired by human understanding, and we have a proven track record of delivering results-driven campaigns that drive long-term customer value. We have worked with some of the world's leading brands, including Mastercard, Vodafone, Samsung, and IKEA, and have won over 200 individual awards for our work.

Global Reach

With over 100 offices globally, we are a truly international agency, with a presence in the Americas, APAC, EMEA, and MENA regions. Our global footprint enables us to deliver tailored solutions that meet the unique needs of our clients, wherever they are in the world.