Business Details
32 Years
experience
Your Trusted Signage Partner in Norwich
Established in 1994 as a family-run business, Signforce has grown into a leading independent supplier of sign and display materials across the UK. Founded by a father-and-son team with deep expertise in design and manufacturing, we specialise in providing trade-only solutions that combine modern techniques with traditional values of quality and care. Our comprehensive offerings include sheet materials, self-adhesives, digital media, aluminium sign systems, and advanced fabrication services such as CNC cutting and large-format printing.As the Spandex-appointed SignBuild Centre for the East of England, we leverage partnerships with leading brands to deliver cutting-edge products and technical support. Our team of experienced professionals ensures rapid turnaround, next-day delivery on most items, and tailored solutions for sign, display, and exhibition industries. With state-of-the-art facilities and a commitment to innovation, we serve as a trusted partner for trade clients seeking reliability, expertise, and competitive pricing.
Services
CNC Cutting
Fabrication
Bespoke Solutions
Training
Digital Media
Sheet Materials
Aluminium Sign Systems
Self Adhesives
Print Finishing
Laser Cutting
Details
- Year established: 1994
Highlights and features
- 30+ years of specialist experience in sign and display manufacturing
- Spandex-appointed SignBuild Centre for the East of England
- In-house CNC cutting, fabrication, and large-format digital printing
- Next-day delivery on most stocked products
- Expert technical support and product-specific training
What people say
Reliable next-day delivery
Expert technical support
High-quality fabrication
Services
CNC Cutting
Our advanced CNC routing delivers precision-cut components for signage and displays. Capable of handling large-format sheets up to 4m x 2m, we ensure accuracy for complex architectural projects. Ideal for material conservation and high-volume production runs requiring tight tolerances.
Digital Media
We supply premium self-adhesive and fabric-based digital media compatible with leading printer systems. Our materials include wide-format options up to 3.2m, metallic inks, and specialist wallpapers. Tailored for both indoor and outdoor signage applications with guaranteed durability.
Aluminium Sign Systems
Offering Spandex-endorsed modular aluminium systems suitable for directories, lightboxes, and directional signage. Custom paint finishes and powder coating available. Full fabrication and installation support ensures seamless execution for commercial projects of any scale.
Bespoke Solutions
From concept to installation, we create tailored sign and display solutions using advanced materials. Services include 3D machining, edge-lit acrylic production, and structural aluminium frameworks. Dedicated project management guarantees compliance with exact client specifications.
Signforce Training
Product-specific training on sign materials and application techniques delivered at our Norwich facility or client sites. Courses cover digital media installation, adhesive technologies, and large-format printing optimisation for professional tradespeople.
People
Justin Watts
Managing Director
Graphic design graduate with 20+ years in signmaking. Former Spandex partner, now leads Signforce's innovation strategy. Specialises in digital workflow optimisation and material technology development.
Kathy Watts
Financial Director
Handles financial operations and customer relations. Known for balancing commercial acumen with personal touch in trade counter management and client interactions.
Lee Williams
Operations Manager
20-year industry veteran overseeing production workflows. Ensures operational efficiency across CNC routing, printing, and logistics with a focus on quality control and timely delivery.
Peter Ready
Fabrications Manager
CNC machining specialist with 18 years at Signforce. Manages complex fabrication projects, combining technical expertise with creative problem-solving for bespoke sign solutions.
Kerry Watts
Sales Director
Leads sales strategy with commercial insights from jewellery industry experience. Focuses on client relationship development and market-specific product solutions tailored to regional trade needs.
Questions
What trade-only services do you offer?
We provide CNC machining, digital printing, sign fabrication, material supply, and technical training specifically for signmaking and exhibition professionals.
Do you offer next-day delivery?
Yes, most stocked items are available for next-day delivery across the UK, with same-day collection from our Norwich trade counter.
Can you assist with custom sign projects?
Our design team provides full project support from concept through fabrication to installation, including 3D machining and material selection.
Are training courses available for sign materials?
We offer product-specific training at our Norwich facility or on-site, covering digital media application, adhesive technologies, and fabrication techniques.
What brands do you supply?
We distribute Spandex SignBuild products, ImagePerfect, 3M, Avery, and specialist brands across sheet materials, inks, and adhesives for sign production.
Do you handle large-scale fabrication work?
Yes, our production team manages commercial projects requiring precision engineering, structural aluminium systems, and modular signage installations.
