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Business Details
23 Years
experience
Trusted Construction and Building Services in Croydon
Established in 2003, Smiley Building Services has built a distinguished reputation as a leading construction contractor across Croydon, Bromley, and surrounding areas. Our expertise spans house extensions, property refurbishments, loft conversions, and new builds, delivered with unwavering commitment to quality, precision, and client satisfaction. With over two decades of collective experience, our directly employed team of skilled professionals adheres to stringent timelines and budgets while maintaining full transparency throughout every project.

Endorsed by Trustmark, the UK Government's quality scheme, we guarantee fully insured workmanship and comprehensive project management from initial design to final handover. Our focus on personalized service, competitive pricing, and innovative solutions has earned us extensive word-of-mouth recommendations and a portfolio of satisfied homeowners and property investors.
Services
House Extensions Loft Conversions Garage Conversions Property Refurbishments New Builds Bathroom Installations Kitchen Fittings Structural Steelworks Planning Applications Project Management
Details
  • Year established: 2003
Highlights and features
  • We offer over 20 years' experience in residential construction across South London
  • Our team personally manages every project from design to completion
  • All work fully insured with guaranteed adherence to building regulations
  • We provide competitive fixed-price quotations with no hidden costs
  • Trustmark accreditation assures government-endorsed quality standards
Associations and certifications
  • Trustmark
What people say
Fantastic prices Outstanding service High quality products Excellent workmanship Superior standards
Services
House Extensions
Design and build custom house extensions tailored to individual requirements. Our process includes architectural planning, council permissions, and full construction. Services cover single and two-storey extensions with guaranteed compliance and quality materials ensuring enhanced property value and living space. Clients benefit from fixed-price quotations and dedicated project management throughout.
Loft Conversions
Transform unused loft spaces into functional rooms while maintaining structural integrity. We handle full planning applications, insulation, and finishing touches. Our expert team provides complete conversions or preparation for self-finishing, ensuring compliance with building regulations and maximising property potential through efficient space utilisation and modern design specifications.
Property Refurbishments
Comprehensive refurbishment solutions for residential properties including complete remodelling and minor repairs. Our services cover kitchens, bathrooms, and structural upgrades with coordinated plumbing, electrical, and finishing works. All projects receive guaranteed insurance-backed warranties, ensuring improved property value and tenant appeal through meticulous attention to detail and quality craftsmanship meeting modern living standards.
New Builds
Design and construct bespoke new homes from foundation to completion. We manage entire builds including site preparation, architectural coordination, and regulatory compliance. Our process ensures energy-efficient construction methods with client collaboration at every stage. Properties are completed to exact specifications using premium materials, incorporating modern living requirements and sustainable building practices for lasting durability.
Project Management
End-to-end management of construction projects covering planning, design, and execution. We coordinate all aspects from initial surveys through to final handover, maintaining budget control and timeline adherence. Our service includes liaison with local authorities, material sourcing, and quality assurance, providing clients with complete transparency and peace of mind through structured progress reporting and client consultation at key milestones.
People
Bassem El-Sokkary
Owner/Director
Bassem El-Sokkary, founder and director, personally oversees all projects with 20+ years' construction experience. His hands-on approach ensures quality control, client satisfaction, and timely delivery while maintaining strong relationships with local authorities and industry partners.
Questions
What building services do you specialise in?
We specialise in house extensions, loft conversions, property refurbishments, and new builds across London and Kent.
Which areas do you cover?
We operate across Croydon, Bromley, Chislehurst, Orpington, and surrounding London/Kent areas.
Are you Trustmark accredited?
Yes, we're endorsed by Trustmark, the UK Government's quality building scheme for residential work.
How do you handle planning permissions?
We manage complete planning applications including council submissions and building regulations compliance for your project.
What guarantees do you offer?
All work is fully insured with written guarantees covering both materials and workmanship specifications.
Can you handle complete property renovations?
Yes, we manage full property refurbishments including kitchens, bathrooms, electrical, and structural work to modern standards.
Reviews (2)
Richard Todd
May 30, 2025 Report
I used Smiley Building Services, to undertake structural steel work, installation of a kitchen tiling complete with the underfloor heating throughout the ground floor of the house, along with lighting and decorating. I found them to be excellent in terms of quality of work, responsive and helpful. The work was conducted professionally, timely and with quality, within budget, and commentary and advice given throughout the project and beyond. I would not hesitate to use them again....
Mike
Apr 24, 2024 Report
From the start to finish they were extremely professional. We are tremendously impressed and happy with the result of the work and would highly recommend to anyone.