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Business Details
25 Years
experience
Your Trusted Triumph Motorcycle Dealer in Stoke-on-Trent
We are Staffordshire Triumph, a sister company of BS Bikes, serving the Triumph community in Staffordshire and surrounding areas for over 21 years. Our journey began in Bob's garage as BS Bike Spares, evolving into the largest dedicated Triumph showroom in Europe by 2012. We pride ourselves on delivering a friendly, down-to-earth service rooted in our deep passion for motorcycling and community engagement. Our team, with decades of combined experience in the bike industry, prioritises customer relationships, ensuring satisfaction through every interaction, whether purchasing a new bike, booking a service, or seeking expert advice.

Recognised for exceptional customer service, we have received multiple customer-focused awards from Triumph. Our commitment extends beyond transactionswe aim to foster a lasting partnership with every rider, offering tailored support and maintaining the highest standards of professionalism and integrity.
Services
New Motorcycles Used Motorcycles Rider Training Parts & Accessories Servicing & Repairs
Details
  • Year established: 2001
Highlights and features
  • We have over 21 years of experience in Triumph motorcycle sales and service.
  • Our team includes certified technicians with extensive industry expertise.
  • We offer the largest dedicated Triumph showroom in Europe.
  • We provide comprehensive rider training with state-of-the-art facilities.
  • We are authorised by the Financial Conduct Authority for transparent financing.
Associations and certifications
  • Financial Conduct Authority
Services
New Motorcycles
We offer the latest Triumph motorcycle models, including the Speed Triple 1200 RS, Tiger Sport 800, and Scrambler 400 XC. Our inventory features cutting-edge performance, advanced technology, and iconic design tailored to diverse riding preferences. Customers benefit from expert guidance, competitive financing options, and a seamless purchasing experience.
Used Motorcycles
Our used motorcycle selection includes high-quality, affordable Triumph models with transparent pricing. Each bike undergoes rigorous inspection to ensure reliability, backed by our commitment to customer satisfaction. We provide detailed vehicle history and flexible payment solutions for hassle-free ownership.
Rider Training
We deliver CBT, A1, A2, and Direct Access training through Kev Bryans Motorcycle Training. Courses include taster sessions, intensive programs, and modular tests conducted on dedicated facilities. Our instructors prioritise safety, skill development, and confidence-building for riders of all levels.
Servicing & Repairs
Our expert technicians provide comprehensive servicing, MOTs, repairs, and customisation for Triumph motorcycles. Using genuine parts and advanced diagnostics, we ensure optimal performance and longevity. Services are available for both new and used bikes, with flexible booking options.
Parts & Accessories
We supply genuine Triumph parts and accessories, including helmets, gear, and performance enhancements. Available through our eBay store and showroom, our products are designed to elevate your riding experience with premium quality and style.
Questions
What motorcycle brands do you specialise in?
We exclusively specialise in Triumph motorcycles, offering new and used models, parts, and services.
Do you provide rider training for beginners?
Yes, we offer CBT, taster sessions, and modular training for all skill levels through our certified instructors.
Can I finance a motorcycle purchase?
Yes, we provide transparent financing options authorised by the Financial Conduct Authority.
What servicing options are available?
We offer MOTs, repairs, customisation, and scheduled servicing using genuine Triumph parts.
Are there payment plans for training courses?
Flexible payment options are available for our training programs, including intensive and modular courses.