Market Sense

Welcome to Market Sense, a marketing and business development consultancy based in the heart of Cumbria. Established over a decade ago by Tracey Errington, our agency is built on a foundation of practical, common sense marketing approach. We pride ourselves on delivering dedication, inspiring ideas, efficient implementation, and value for money to help businesses make the most of their marketing opportunities.

At Market Sense, we believe in creating marketing plans that are realistic and achievable. You won't find lengthy strategic documents or long-term 5-year plans here. Instead, we focus on what matters most - delivering results for our clients. Our portfolio of completed projects, which we call "Job Done, " speaks for itself.

What We Do Best

Market Sense is a marketing agency that provides a wide range of services tailored to meet the unique needs of our clients. Our services include:

• Strategic thinking and planning campaigns
• Creating brands and brand development
• Copywriting and content creation
• Photography and videography
• Event management and coordination
• Social media management and marketing
• Print and digital advertising
• Search engine optimization (SEO) and pay-per-click (PPC) advertising
• Email marketing and automation
• Analysis and reporting

We have experience working with clients from various sectors, including national retailers, local food producers, hotels, family attractions, and specialist manufacturers. Our clients range from small startups to large corporations, and we have a reputation for delivering inspiring ideas and practical marketing support that helps businesses do even better things.

Our Roots

Tracey Errington, the founder of Market Sense, is a Cumbrian Farmer's daughter with over a quarter of a century of experience in marketing. After studying Marketing and Behaviour in Organisations, she earned her stripes in direct marketing and general management. This combination of experience has made a significant difference, teaching her how to run a business and develop her own "marketing mix."

Setting up a Marketing and Business Development Consultancy in 2004, "Market Sense" was born, which Tracey calls "grass roots marketing." From strategic thinking, planning campaigns, and creating brands to copywriting, photography, and event management, Tracey has covered quite a bit!

Tracey has been fortunate to work with some great businesses in and around Cumbria, and she has developed a reputation for inspiring ideas and practical marketing support. We've helped award-winning businesses do even better things, and we're proud to say we work with clients who supply Booth's, Sainsbury's, McDonald's, Tesco's, and the odd artisan coffee house in London.

Our Partners

At Market Sense, we believe in the power of collaboration. We're proud to work with a network of great partners who share similar and complementary skills. Our network of partners includes photographers, printers, web designers, and other unique specialists that we can call on when needed.

We believe that it's not just about the thinking; it's about making it happen. Our attention to detail, reliability, and effectiveness set us apart from other marketing agencies. We're passionate about what we do, and we're committed to delivering results that exceed our clients' expectations.