Keen As Mustard Marketing

Welcome to our specialist marketing and communications agency, where we pride ourselves on delivering research and insight-driven strategies that help our clients communicate effectively with their stakeholders. Our team of experts is dedicated to revolutionising the marketing efforts of data and insight firms, whilst providing strategic marketing solutions for supply side companies looking to grow.

If you are a client side professional, we understand the challenges you face in gaining influence and impact from your research and insights. Our agency offers tailored communication strategies designed to help you overcome those obstacles and reach your goals. To learn more about how we can help you, please email Simon.

On the other hand, if you are a supply side professional looking to grow your insights or data company, we can help you develop strategic marketing plans that deliver results. To get started, please email Iosetta.

Our Services

We offer a range of services designed to help our clients solve their most pressing communication challenges. Here's how we can help:

Challenge #1: Communication Strategies

Our agency specialises in developing tailored communication strategies designed to help you gain influence and impact with your insights. We work closely with you to understand your expectations, review your current communication activity and deliverables, identify the most appropriate channels for reaching your stakeholders, and set clear objectives.

Challenge #2: Content

If you're still relying on PowerPoint presentations to communicate your insights, it's time for a change. Our creative team will work with you to develop dynamic and engaging content that will rock your stakeholders' boats. We'll help you turn dull data into a compelling story that will capture their attention and inspire action.

Challenge #3: Awareness

Gaining recognition for your insights is a crucial part of building a successful company. We'll work with you to develop a strategy that creates buzz within your organisation and helps you stand out from the crowd.

Challenge #4: Standing Out

In a busy, me-too world, it can be challenging to stand out from the competition. We'll help you develop a distinctive proposition that sets you apart from the rest and gives you the power to be famous.

Foundation

This is where we learn about your expectations and communication activity, review examples of your content and deliverables (including conducting a full audit to benchmark against other organisations if necessary), understand the channels you have available, and set clear objectives.

Audience

Defining and understanding your stakeholders' needs and the culture of your organisation is crucial in devising the most appropriate solution. We work closely with you to ensure that we fully understand your audience and the most effective way to communicate with them.

Marketing

Taking our learnings from the Foundation and Audience stages, we meet with you to create a strategy for your insight communications. We agree on the channels, messaging, and creative brief and develop a plan that delivers results.

Execution

We work together to deliver the plan using a mix of tools, from videos and infographics to white papers, reports, and blogs. Our team will be with you every step of the way, ensuring that your content is delivered on time and to the highest quality standards.

Client Stories

We've had the privilege of working with some of the world's leading companies, helping them to democratise data, humanise insights, revolutionise the impact of consumer insights, and create distinctive brand positioning. Here are some of their stories:

• Democratising data for Bic
• Helping Sanofi humanise insights to inspire customer-centricity
• Helping Adobe revolutionise the impact of consumer insights
• Leading the conversation using consumer insights
• InsightsNow's journey to create a distinctive brand positioning