Business Details
50+ Years
experience
Trusted Printing & Direct Mail Solutions in Wellingborough
Established in 1917, Lonsdale Direct Solutions has built a reputation as a leading provider of high-quality printed products and direct mail solutions. Our 24/7 operations leverage advanced litho and digital printing technologies to serve diverse sectors including retail, charity, healthcare, and education. With ISO 9001 and ISO 14001 certifications, alongside FSC accreditation, we prioritise quality and sustainability. Our team of industry experts, with decades of collective experience, delivers end-to-end services from creative design to fulfilment and distribution. We specialise in innovative solutions such as eco-labels and antibacterial coatings, reflecting our commitment to environmental responsibility and technological advancement.Our client portfolio includes prestigious organisations like the NHS, Imperial College London, and Marriott Hotels. With over 80 staff and 25 years of experience in logistics, we ensure cost-effective, scalable solutions tailored to client needs. Our investment in cutting-edge machinery and data-driven direct mail strategies maximises return on investment for campaigns. As a family-owned business, we combine heritage with modern efficiency to maintain our position as a trusted partner in the print industry.
Services
Direct Mail
Eco Labels
Large Format Print
Promotional Merchandise
Antibacterial Coating
Details
- Year established: 1917
Highlights and features
- We operate 24 hours a day with ISO 9001 and ISO 14001 certifications.
- Our eco-labels are the only 100% recyclable despatch notes in the UK.
- We handle 12 million charity direct mail packs annually with precision.
- Our team includes print industry veterans with over 25 years' experience.
- We offer integrated fulfilment services for 1,500+ pallets of storage capacity.
Associations and certifications
- ISO 9001
- ISO 14001
- FSC
Services
Direct Mail
Our direct mail services combine data-driven strategies with high-speed production to deliver targeted campaigns. We optimise postage costs and data quality to maximise ROI, handling over 12 million charity mail packs annually. Clients benefit from our ISO-certified processes and expertise in variable data printing.
Eco Labels
The UK's only 100% recyclable despatch notes, made from FSC-certified or recycled paper. Our eco-labels eliminate plastic components while maintaining durability. Designed to enhance brand sustainability credentials, they save costs and align with consumer demand for environmentally responsible packaging solutions.
Large Format Print
We produce high-resolution PVC banners, foamex graphics, and exhibition materials using advanced large-format presses. Our end-to-end service covers creative design, production, and distribution. Ideal for businesses seeking vibrant, eye-catching visuals to stand out in competitive markets.
Promotional Merchandise
Customised promotional items tailored to client needs, from corporate gifts to marketing giveaways. Our dedicated team ensures seamless production from quotation to delivery. Products are designed to enhance brand visibility and customer engagement across multiple industries.
Antibacterial Coating
A unique, alcohol- and silver-free antibacterial coating certified to EU standards. Applied to printed materials like menus and brochures, it kills 99.9% of bacteria while remaining environmentally friendly. Developed in partnership with a leading UK coatings manufacturer for healthcare and hospitality sectors.
People
Les Hornby
Joint MD & Owner
With 25 years in print, Les grew sales from 8m to 25m at a major print management firm before joining Lonsdale. His leadership drives strategic growth and operational excellence across the business.
Simon Cole
Joint MD & Owner
Simon brings 20+ years of print industry experience, including roles as print buyer for British Airways. Since 2010, he has spearheaded Lonsdale's technological advancements and client relationship management strategies.
Gary Keirnan
Account Director
Gary acquired Lonsdale in 2008 and transformed its financial performance. His focus on reinvestment and operational efficiency has enabled sustained growth and expanded service offerings over 15 years.
Jeff Mitchell
Sales Director
With 25+ years in print sales, Jeff has been instrumental in evolving Lonsdale's market position. His expertise in client acquisition and retention supports the company's expansion into new industry sectors.
David Huckbody
Production Director
David's 34-year print career, including 28 at Lonsdale, spans sales, systems, and production. His operational insights ensure seamless integration of technology and processes to maintain quality standards.
Questions
What printing services do you offer?
We provide litho and digital printing, large-format graphics, direct mail, promotional merchandise, and specialist coatings including eco-labels and antibacterial finishes.
Are your products environmentally friendly?
Yes. Our FSC-certified papers, 100% recyclable eco-labels, and water-based antibacterial coatings reflect our commitment to sustainable print solutions.
How does direct mail compare to digital marketing?
Research shows 65% of people give physical mail full attention versus 35% for email. Our data-optimised campaigns deliver higher engagement and ROI than digital alone.
Can you handle large-scale projects?
Yes. We manage 1,500+ pallets of storage, 400+ daily picks, and 12 million annual charity mail packs using integrated systems and 24/7 production capabilities.
What sectors do you work with?
We serve retail, charity, healthcare, education, hospitality, and e-commerce sectors, with clients including NHS, Imperial College London, and Marriott Hotels.
How do you ensure print quality?
Through ISO 9001-certified processes, advanced Heidelberg presses, and a team of experienced professionals who oversee every project from design to delivery.
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