Making communication a force for good
Freshwater is a communications agency with a purpose - Make it Matter. For over 25 years, we have been delivering results that matter to our clients, while also making a positive impact on people, communities, and the environment. We strive to work with clients who share our values and create campaigns that align with our commitment to making a difference.
Our Story
Founded in 1996, Freshwater has grown from a one-person business to a thriving agency with offices in Cardiff and London. Our success is built on a strategic and creative approach that delivers results that matter. Over the years, we have worked with a diverse range of clients, from public sector organisations and charities to blue-chip companies and start-ups.
Make it Matter
Our purpose is at the heart of everything we do. We believe that communication should be a force for good. This drives us to work with clients who share our values and causes we believe in. We create campaigns that have a positive impact on people, communities, and the environment, while also delivering results that matter for our clients.
Services
At Freshwater, we offer a range of services tailored to meet our clients' needs. From marketing, digital, PR, design, and content to events, media training, crisis communications, and more, we reach and influence audiences to take action. Here's an overview of the services we provide:
- Strategy and planning: We work with our clients to develop a clear strategy and plan that aligns with their goals and what matters to them.
- Communications strategy: We help our clients develop a communications strategy that connects with their audiences and drives engagement.
- Marketing strategy: We create marketing strategies that enhance reputation, change behaviour, drive sales, and raise awareness.
- Crisis Management: We provide crisis management support, helping our clients prepare for, manage, and recover from crises.
- Campaign planning: We design and execute integrated marketing and communications campaigns that deliver results.
- Strategic marketing audit: We conduct strategic marketing audits to assess our clients' strengths, weaknesses, opportunities, and threats.
- Digital marketing audit: We provide digital marketing audits to help our clients optimise their online presence.
- Events: We plan, manage, and deliver events of all sizes that engage, inspire, and activate audiences.
- Branding and design: We develop and implement branding and design strategies that help our clients stand out and connect with their audiences.
- Brand strategy: We create brand strategies that align with our clients' values, missions, and goals.
- Design: We provide design services that enhance our clients' communications and marketing materials.
- PR and training: We offer PR and media training services that help our clients communicate their messages effectively.
- Public relations: We design and implement public relations campaigns that enhance our clients' reputations and build relationships with their audiences.
- Marketing Content marketing: We develop and implement content marketing strategies that engage, inform, and inspire audiences.
- Video production: We produce high-quality video content that brings our clients' messages to life.
- Advertising: We plan, design, and implement advertising campaigns that deliver results.
- Digital Web development: We develop and deliver digital strategies that enhance our clients' online presence and drive engagement.
- Digital Marketing: We provide digital marketing services that help our clients connect with their audiences and deliver results.
- Pay Per Click Advertising: We design and implement pay-per-click advertising campaigns that deliver results and maximise ROI.
- Search Engine Optimisation: We provide search engine optimisation services that help our clients reach their target audiences and increase online visibility.
- Social Media Marketing: We design and implement social media marketing strategies that engage, inform, and inspire audiences.
- Engagement: We provide engagement services that help our clients build strong relationships with their stakeholders.
- Stakeholder engagement: We design and implement stakeholder engagement strategies that help our clients build strong relationships with their stakeholders.
- Public Affairs Engagement and consultation: We provide public affairs engagement and consultation services that help our clients build relationships with decision-makers and influence policy.
- Sectors: We have expertise in a range of sectors, including healthcare, professional services, legal, public sector, education, energy, and transport, property and infrastructure.

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