Business Details
16 Years
experience
Stylish Jewellery & Accessories in London
Established in 2010, White Leaf is a family-run business founded by Kate and her mother Heather, a qualified accountant with extensive fashion manufacturing experience. Our mission is to deliver stylish, high-quality fashion accessories at affordable prices while maintaining ethical practices. All products undergo rigorous authenticity testing and are 100% hypoallergenic, with packaging made from recycled materials.We prioritise efficiency, attention to detail, and exceptional customer care, supported by a dedicated team. Our manufacturers adhere to government regulations, ensuring animal-product-free production. With Alan managing accounts and Jonathan leading sales, we remain committed to our core values of sustainability and customer satisfaction.
Services
Sterling Silver Jewellery
Freshwater Pearls
Hair Accessories
Fashion Skirts
Trade Wholesale
Details
- Year established: 2010
Highlights and features
- Family-run business with 14 years of industry expertise
- 100% hypoallergenic products tested for authenticity
- Sustainable packaging made from recycled materials
- Ethical manufacturing with no animal products used
- Award-winning customer service with trade support
What people say
Best customer service
Love your product
Definite go-to
Quick delivery
Beautiful packaging
Services
Sterling Silver Jewellery
Our sterling silver range combines timeless elegance with modern design. Each piece features signature elements like crystal accents and heart motifs, crafted to last. Ideal for everyday wear or special occasions, these hypoallergenic items cater to customers seeking durable yet fashionable accessories.
Freshwater Pearls
Hand-selected freshwater pearls offer unique beauty in necklaces and earrings. Each item showcases natural variations, ensuring no two pieces are identical. Our pearl collection combines traditional luxury with contemporary styling for versatile wear.
Hair Accessories
Trend-led hair accessories include resin clips, scrunchies, and claw clips. Designed to complement our jewellery, these items feature vibrant patterns and premium materials. Perfect for creating stylish up-dos or adding flair to casual looks.
Fashion Skirts
Our tulle layer skirts combine luxury fabrics with flattering cuts. Available in multiple colours, these skirts feature fluted hems and shimmer finishes. Designed for versatility, they transition seamlessly from day to evening wear.
Trade Wholesale
We offer comprehensive wholesale solutions including display units, POS materials, and flexible payment terms. Our FAIRE partnership provides net 60 terms and 50% first-order discounts. Ideal for retailers seeking premium accessories with low minimum orders.
People
Kate
Founder
Fashion industry veteran with 15+ years' experience. Former department store buyer who launched White Leaf to combine ethical production with stylish accessories. Leads design and brand vision.
Heather
Accountant
Qualified accountant managing financial operations. Brings 30 years' fashion manufacturing expertise. Ensures ethical supply chain compliance and product quality control.
Alan
Accounts Director
Oversees financial management and reporting. 25 years' experience in corporate finance. Ensures business sustainability while maintaining family values.
Jonathan
Sales Director
Leads sales strategy and trade relations. 12 years' experience in fashion wholesale. Focuses on expanding distribution while maintaining personal customer service.
Questions
What materials are your jewellery made from?
We use sterling silver, stainless steel, 20K gold-plated brass, and freshwater pearls. All products are nickel-free and hypoallergenic.
Do you offer trade pricing?
Yes, through our FAIRE partnership. New customers get 50% off first orders and net 60 payment terms. Minimum order £150.
How do I care for my White Leaf jewellery?
Use a soft polishing cloth for silver. Avoid chemicals and store in original packaging. Clean pearls with a damp cloth only.
What is your return policy?
30 days from delivery date. Items must be unworn with original tags. Free returns via our FAIRE partnership.
Are your products ethically sourced?
Yes. All suppliers meet UK safety standards. We use recycled packaging and prohibit animal testing or materials.
Do you attend trade shows?
Yes, we exhibit at Top Drawer (Olympia London) and other major UK fashion events. Check our website for dates.
