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Business Details
17 Years
experience
Trusted Accountants in Ruthin
Mags Bookkeeping was founded in 2009 by Magali Lovell-Pascal, leveraging over two decades of experience in finance and office management within blue-chip corporations. Recognising the need for flexible bookkeeping solutions for small businesses in North Wales, we merged with Mags Bookkeeping Ltd in 2013 to offer a broader range of services. Our team combines expertise in computerised bookkeeping, HR support, payroll management, and business analysis, serving clients in Flintshire, Denbighshire, and beyond.

We prioritise tailored solutions, working closely with clients to streamline financial processes and office operations. With associate membership of the Institute of Certified Bookkeepers and a client-centric approach, we ensure compliance, efficiency, and peace of mind for businesses of all sizes.
Services
Business Accounting Payroll Management Bookkeeping Credit Control Employee Handbooks Bank Reconciliation HR Support Health & Safety
Details
  • Year established: 2009
Highlights and features
  • We have over 20 years of experience in finance and bookkeeping.
  • Our team offers tailored solutions for small and medium businesses.
  • We provide HR support and office management alongside financial services.
  • Our services are designed to save clients time and reduce administrative burdens.
  • We work closely with clients to ensure compliance and operational efficiency.
Associations and certifications
  • Institute of Certified Bookkeepers
What people say
Excellent service Highly recommend Reliable and trustworthy Improved financial management Peace of mind
Services
Business Accounting
We provide comprehensive business accounting services, including financial reporting, tax compliance, and strategic financial planning. Our team ensures accurate record-keeping and tailored advice to support informed decision-making. Clients benefit from streamlined processes and expert guidance to optimise financial performance.
Payroll Management
Our payroll services ensure timely and accurate employee payments, tax deductions, and compliance with pension auto-enrolment regulations. We handle all aspects, from processing salaries to generating payslips and reports. Businesses gain peace of mind knowing their payroll obligations are managed efficiently and legally.
Bookkeeping
We offer meticulous bookkeeping solutions, including ledger management, VAT returns, and bank reconciliations. Our services support businesses in maintaining accurate financial records and preparing for audits. Clients receive organised documentation and real-time financial insights to aid budgeting and forecasting.
Credit Control
Our credit control services help businesses recover overdue payments through professional and tactful follow-ups. We implement systems to monitor accounts receivable and reduce bad debt risks. Clients benefit from improved cash flow and preserved customer relationships through our assertive yet diplomatic approach.
HR Support
We provide end-to-end HR support, from recruitment and onboarding to policy development and employee relations. Our services ensure compliance with employment laws and foster a structured workplace environment. Businesses gain access to expert advice and tailored resources to manage their workforce effectively.
People
Magali Lovell-Pascal
Director
Magali founded Mags Bookkeeping in 2009, bringing over 20 years of finance and office management experience from blue-chip companies. She specialises in computerised bookkeeping and office operations, ensuring clients receive efficient, compliant solutions tailored to their needs.
Phil Lovell
Director
Phil, an ISEB-qualified IT specialist with 20 years' experience, focuses on business analysis and data management. He joined the company in 2013, merging his expertise with Magali's to enhance operational efficiency and digital solutions for clients.
Jo Doran
Administrative Manager
Jo has managed client accounts for a decade, combining her teaching and social care background with budget management expertise. She ensures seamless administrative support and client coordination, contributing to the company's reliable service delivery.
Ceri Rowse
Bookkeeping Assistant
Ceri joined in 2022 as a bookkeeping and payroll assistant, bringing AAT Level 2 qualifications and prior accounting experience. She supports clients with accurate financial processing and administrative tasks, ensuring timely and precise service delivery.
Questions
What services does Phil Lovell Associates offer?
We provide bookkeeping, payroll management, HR support, credit control, and accounting services tailored to small and medium businesses in North Wales.
Which areas do you serve?
We primarily serve businesses in North Wales, including Flintshire, Denbighshire, and surrounding areas.
How do you handle payroll compliance?
We ensure payroll compliance with auto-enrolment pensions, tax deductions, and statutory reporting, keeping your business up-to-date with legal requirements.
Can you assist with HMRC and Companies House filings?
Yes, we manage VAT returns, annual accounts, and other filings to ensure compliance with HMRC and Companies House regulations.
What sets you apart from other accountants?
Our personalised approach, local expertise, and combination of bookkeeping, HR, and IT solutions provide holistic support tailored to your business needs.