The Aroma

The Aroma Company, established in 1993, is the UK's leading innovator in scent marketing technology and is recognised as an industry expert on a global scale. Our small, close-knit team has cultivated strong relationships with agencies, retailers, and the world's leading consumer goods companies, making us the go-to choice for enhancing brand identity and presence through the sense of smell. We cater to a wide range of clients, from quirky and unconventional marketing campaigns for television and tourist boards, to global campaigns for household brands that incorporate their unique fragrances, to hotels seeking to create a fabulous atmosphere with enticing scents. At the Aroma Company, no job is too big or too small. Contact us via email at info@aromaco.co.uk or give us a call at +44 (0)1491 835510 to discuss your needs.

Our Services

In the current market, emotional engagement with brands is crucial. The Aroma Company provides solutions for incorporating scent into marketing and communications to enhance brand connections, influence the buying process, and get consumers talking about and interacting with brands and campaigns. Studies show that 75% of emotions are triggered by smell, which is linked to pleasure, well-being, and memory, and can significantly impact consumer purchasing decisions.

Our services include:

• Aromabreeze: A simple and effective aroma diffusion solution that can last for up to 8 weeks.
• Aromacentre: Create a personalised fragrance for your brand, or discover inspiration from our extensive library.
• AromaCoat Diffusion: A bespoke diffusion solution for long-lasting fragrance coverage.
• Diffusion: Create a brand fragrance zone, enhance shopper experiences, or evoke a memorable atmosphere with our diffusion technology.
• Infusion: Aroma infusion technology for gentle, time-released fragrance that helps your brand stand out.
• Poparoma: An interactive sampling solution that releases an aroma at the push of a button, providing a creative way for customers to engage with your display.
• Touch to Smell: Modern day scratch and sniff technology that creates aroma solutions in print using encapsulation.

Research and Science

Aroma has a significant impact on emotions and can trigger up to 75% of emotional reactions in consumers. This impact is linked to pleasure, well-being, and memory, making it a crucial component for marketers seeking to engage with audiences effectively. The sense of smell triggers emotional and memory-related responses in the brain more quickly than any other sense, making aroma a powerful marketing and branding tool. By incorporating scent into marketing and communications strategies, The Aroma Company aims to help brands stand out in today's crowded marketplace and connect with consumers on a deeper level.