Business Details
38 Years
experience
Your Trusted Kawasaki Dealership in Worthing
Alf's Motorcycles, established in 1988, is a prestigious Kawasaki solus dealership based in Worthing, West Sussex. Founded by Allan Hubbard (Alf), a former technician at Bol D'Or Motorcycles, the business has grown to occupy a 3,000 sq ft facility featuring a dedicated showroom, clothing department, and parts division. Our team of factory-trained technicians provides expert servicing, MOTs, and repairs, complemented by a comprehensive range of new and used motorcycles, including Kawasaki models and select Zonte electric bikes. The dealership maintains a museum showcasing racing heritage with memorabilia from renowned riders like John McGuinness.We offer competitive pricing on OEM parts, accessories, and protective gear from brands such as Shoei and TCX, alongside financing options through Black Horse and Kawasaki Finance. Our customer-centric approach includes tyre services, restoration projects, and a 24/7 claims line for insurance policies. The business remains committed to delivering technical expertise, personalized service, and community engagement through racing initiatives and customer events.
Services
Motorcycle Sales
Parts & Accessories
Servicing & Repairs
Insurance Services
Tyre Services
Finance Options
Clothing Department
Restoration Projects
Roadside Assistance
Event Participation
Details
- Year established: 1988
Highlights and features
- Factory-trained technicians with Kawasaki accreditation
- Comprehensive range of new and used motorcycles
- Competitive pricing on OEM parts and accessories
- Dedicated restoration and servicing facilities
- 25+ years of racing heritage and community involvement
Associations and certifications
- Financial Conduct Authority
Services
Motorcycle Sales
We offer a comprehensive range of new Kawasaki motorcycles and pre-owned bikes from multiple brands. Our inventory includes adventure, cruiser, hypersport, and electric hybrid models. Expert staff provide tailored advice to match riders with their ideal machine, supported by financing options and trade-in valuations.
Servicing & Repairs
Our factory-trained technicians deliver MOTs, warranty work, and mechanical repairs using genuine Kawasaki parts. Services include laser alignment, dynojet tuning, and restoration projects. We offer collection/delivery for customer convenience, with transparent pricing and technical guidance throughout the process.
Parts & Accessories
The parts department supplies OEM components, consumables, and performance upgrades. Stock includes YUASA batteries, DID chains, and Givi luggage systems. We access Kawasaki's global database for rare components and provide machining services for classic motorcycle restoration projects.
Insurance Services
We partner with Kawasaki Insurance to provide policies featuring 24/7 claims support and 100,000 FREE legal expenses. Coverage includes new bike replacement, multi-bike discounts, and exclusive member benefits like helmet protection. Policies integrate with our dealership services for seamless claims processing.
Clothing Department
Our 3,000 sq ft clothing department offers protective gear from Shoei, Scorpion, and TCX. Products include helmets, jackets, gloves, and boots with expert fitting assistance. We maintain competitive pricing on safety-certified equipment and provide after-sales support for gear maintenance and replacement.
People
Allan Hubbard
Founder
Established Alf's Motorcycles in 1988 after apprenticeship at Hyde Motorcycles. Specialises in Ducati restoration and racing heritage. Leads technical team with 35+ years motorcycle industry experience. Maintains hands-on role in workshop operations and customer service.
Questions
What motorcycle brands do you sell?
We are a Kawasaki solus dealership but also stock used motorcycles from brands including Honda, BMW, Ducati, and Yamaha. Our new range focuses exclusively on Kawasaki models.
Do you offer motorcycle servicing for all brands?
Our technicians specialise in Kawasaki motorcycles but can service most Japanese and European brands. We have specific expertise in Ducati restoration projects from the 1970s-1990s.
Can I finance my motorcycle purchase?
Yes, we offer 0% HP finance and 5.9% PCP options through Kawasaki Finance. Black Horse motorcycle finance is also available with competitive rates for qualified applicants.
What insurance options are available?
We provide Kawasaki-branded insurance policies with 24/7 claims support, 100,000 legal expenses cover, and exclusive member benefits. Policies can be integrated with dealership services for repair authorisation.
Do you sell motorcycle clothing and accessories?
Our 3,000 sq ft clothing department stocks protective gear from Shoei, TCX, and Richa. We offer helmets, jackets, gloves, and boots with expert fitting assistance and after-sales support.
What are your opening hours?
We're open Tuesday-Friday 9:00-18:00, Saturday 9:00-17:30. Closed Sundays and Bank Holidays. Parts counter and showroom available during these hours with appointment slots for servicing.
