Where magic and wonder come alive in every toy, gift and accessory.
Who We Are
At Soup Dragon, we've been delighting children and parents alike for over 20 years. Our family-run business is dedicated to providing a vast and eclectic range of traditional toys, quirky gifts, and funky clothing and accessories for babies and children. We're proud to be a small, independent shop, and we're passionate about making childhood magical and fun.
What We Do
Our vast selection of products includes everything from everyday essentials like lunch bags and drink bottles to unusual gifts for special occasions. Whether you're looking for a unique toy, a special outfit for a birthday party, or a thoughtful gift for a loved one, we've got you covered.
Our Products
We offer an incredible range of toys, clothing, and accessories for babies and children. From activity toys and books to bath toys and name trains, we have something for every stage of childhood. Our toy collection includes a vast array of brands, from classic wooden toys to modern gadgets and gizmos.
What We Believe In
At Soup Dragon, we believe that childhood should be a time of wonder and discovery. We believe that every child deserves to have fun, be creative, and make memories that will last a lifetime. That's why we're dedicated to providing high-quality, carefully curated products that inspire imagination and encourage learning.
Our Commitment
We're committed to delivering exceptional customer service, both online and in-store. Our friendly and knowledgeable staff are always happy to help you find exactly what you're looking for. We're also dedicated to offering a secure and efficient online shopping experience, with free delivery on orders over 30.
About Our Store
Our London-based store is easy to find, with a detailed map and directions available on our website. We're open six days a week, Monday to Saturday, and we're always happy to welcome customers into our store. Whether you're looking for a special gift or just want to explore our vast range of products, we invite you to come and visit us.
Join Our Community
Want to stay up-to-date on our latest products, special offers, and promotions? Join our newsletter today and receive exclusive benefits and discounts. You can also stay connected with us on social media, where we share behind-the-scenes peeks at our products, sneak peeks of new arrivals, and fun tips and tutorials to help you get the most out of your Soup Dragon experience.
Staff Service and Attitude
The reviews highlight a common issue with the staff service and attitude. Many customers have experienced rude and unfriendly staff, who seem to be more interested in watching customers than helping them. Some customers were even told off for letting their children touch toys, which is ironic given that it's a toy shop.
Returns and Refund Policy
There are also concerns about the shop's returns and refund policy. One customer had a poor experience trying to return an item, with the staff refusing to give a refund and instead offering a gift voucher for a lesser amount. Another customer was told that the shop doesn't give refunds, even with a receipt.
Positive Experiences
On a more positive note, some customers have had great experiences with the shop, praising the helpful and kind staff, as well as the wide range of toys and gifts available.
Atmosphere and Customer Experience
The atmosphere of the shop seems to be a major turn-off for many customers, with some describing it as "awful" and "unwelcoming". Some customers have reported feeling watched and unwelcome, which is not conducive to a pleasant shopping experience.
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