McLays

At McLays, we have a rich history of providing innovative solutions to our customers for over 200 years. Our commitment to excellence has earned us numerous accreditations and awards, demonstrating our dedication to quality and service. As a leading provider of print, digital, and mail solutions, we understand the importance of effective communication in today's digital age.

Our Services

We offer a comprehensive range of services designed to help businesses like yours communicate effectively with your audience. Our print services include lithographic and digital printing, ensuring that you have the most cost-effective solution for your needs. Whether you require leaflets, brochures, posters, or personalized print, we can help you achieve your goals.

Our digital services go beyond traditional digital printing, incorporating a wide range of media that can be used as an integrated set of processes. This includes digital communications, personalized print, SMS, email, image recognition, archiving, data analytics, and integrated online/offline solutions. Our digital services are designed to provide you with a powerful and efficient toolkit for effective communication.

In addition to print and digital services, we also offer mail services that cover a range of different services across both physical and digital channels. Our mail services include personalized communications, regulatory and compliance packs, direct mail, MiPost postal service, and storage and fulfillment.

Case Study: Brand Consistency

One of our notable clients is a national driving school that recognized the importance of brand consistency across all their instructors. They were aware that instructors were designing and printing their own promotional literature, which was detrimental to the brand. We developed an online portal where a range of literature was created and approved by legal, brand, and marketing departments, allowing instructors to personalize their literature while maintaining brand integrity. This system ensures that typefaces, logos, and tone of voice are in line with the business guidelines, making it easy for instructors to create their own promotional packs.

Welcome Packs via Multiple Channels

Many businesses require welcome packs that can include extensive suites of documents, such as welcome packs, T&Cs, contracts, and policy information. Our integrated communication system allows us to send up to 80% of pack information via email, providing personalized communications. This utilizes a combination of HTML text, images, accordion sectioning, PDF/UA, or digital insert attachments, with inbuilt accessibility tagging. The remaining data records are printed, enclosed with personalized and/or pre-printed inserts, and mailed via MiPost DSA business mail.

Chase Cycle Communications

Our integrated communication pipelines combine SMS, email, and printed mail directly to your customers. Subject to their preferences, a text or email may be a more cost-effective way to notify, remind, or "nudge" them to complete and respond with required information. Our real-time reporting dashboards provide analytics and confirm when a text is delivered or other status messages if the SMS fails. Even though printed communications may be more expensive, they can still be an effective medium with a positive return on investment, providing confidence when it comes to regulatory and compliance demands.

Conclusion

At McLays, we understand the importance of effective communication and are committed to providing innovative solutions that meet the needs of our customers. Our comprehensive range of services, including print, digital, and mail, ensures that you have the tools you need to communicate effectively with your audience. With our expertise and commitment to quality, you can trust that we will help you achieve your goals.