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Experience the Excellence in Jewellery and Bullion

Eastern Gold Co is committed to providing fine diamonds, gold bullion, and quality 22ct gold jewellery, backed by exemplary customer service. We strive to become the premier retail jewellers and elevate the perception of Asian jewellers selling in the United Kingdom. With more than half a million customers shopping with us every year, Eastern Gold Co is now one of the largest specialty retailers in the United Kingdom.

We've been pioneers of online jewellery shopping since 2002 and have established ourselves as one of the UK's most trusted online Asian jewellery outlets. We are the original online jewellery retailer born in the heart of Manchester, with over 20 years of ecommerce experience. We are a family-run business established in 1981 who come from a long line of international jewellers spanning over more than 6 generations, we have grown from traditional Asian jewellers to multi-channel global retailers and manufacturers.

Our Story

We pride ourselves on our commitment to high-quality jewellery and personal service that has made us the top choice jewellers for over 40 years. Our story began in 1981 when our family established Eastern Gold Co in Manchester. With a rich heritage in jewellery making, we have been perfecting our craft for over six generations. Our journey began with traditional Asian jewellery, but we have evolved to become a leading online retailer of gold bullion, diamonds, and quality 22ct gold jewellery.

Our Services

With more than six generations' experience of artisan jewellery craftsmanship, Eastern Gold offers a range of services to cater to your jewellery needs. Our services include:

  • Jewellery repairs and resizing
  • Designing and manufacturing bespoke jewellery
  • Jewellery cleaning and polishing
  • Diamond and gemstone resetting
  • Jewellery insurance valuations
  • Cash for gold - recycle your jewellery and bullion for cash
  • Jewellery estate liquidation and administration
  • Watch strap adjustments
  • Ring resizing while you wait
  • Bullion consultation
  • Corporate gifts
  • Hallmarking and GIA/IGI diamond certificate service

Our Commitment

At Eastern Gold Co, we are dedicated to providing exceptional customer service, high-quality products, and unparalleled expertise in the jewellery industry. We strive to build long-term relationships with our customers, and our commitment to excellence has earned us a reputation as one of the UK's most trusted online jewellers.

Reviews (33)
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Positive: Excellent customer service, high-quality jewelry, and prompt delivery made for a great shopping experience for many customers.
Negative: Poor customer service, overpricing, and misleading sales tactics marred the experience for some customers.

Customer Service

The reviews highlight a mixed bag of experiences when it comes to customer service. On the positive side, some reviewers praised the excellent customer service, with staff being described as helpful, friendly, and welcoming. Some reviewers appreciated the personalized service, with the owner going above and beyond to meet their needs.

On the other hand, some reviewers had a poor experience with customer service, with staff being described as rude, reluctant to show designs, and unhelpful. Some reviewers felt that they were not valued as customers and were even misled about the prices and weights of the jewelry.

Product Quality and Prices

The quality of the jewelry was a major highlight for many reviewers, with some describing it as high-quality, beautiful, and excellent value for the price. However, some reviewers felt that the prices were overpriced, and one reviewer felt misled about the weight and price of a ring.

Delivery and Packaging

Some reviewers praised the prompt delivery of their orders, with one reviewer receiving their item the next day. The packaging was also praised for being beautiful and gift-worthy.