Business Details
18 Years
experience
Your Trusted Industrial Marketing Partner
Coda Communications is an employee-owned marketing communications agency specialising in serving the global industrial manufacturing and IIoT sector. With nearly two decades of experience, we combine deep technical knowledge with digital expertise and creative innovation to deliver impactful marketing solutions. Our team understands the unique challenges faced by industrial marketers, offering a proven framework of nine key principles that align brand, data, and people to drive measurable growth. As the largest employee-owned marketing agency in Dorset, we prioritise long-term client relationships built on trust, collaboration, and consistent results.Our services span strategic consultancy, product marketing, digital campaigns, and brand positioning, tailored to the complex B2B sales cycles of industries such as chemicals, energy, and life sciences. We pride ourselves on rapid onboarding, eliminating lengthy explanations of technical products, and delivering high-quality campaigns that resonate with engineers, buyers, and decision-makers worldwide.
Services
Digital Marketing
Website Design
Branding
Technical Content
PR Services
Film Production
CRM Automation
Product Launches
Lead Generation
Market Strategy
Details
- Year established: 2008
Highlights and features
- We have 18 years of experience in industrial B2B marketing
- Our employee-owned structure aligns client and agency goals
- We understand complex technical products without lengthy onboarding
- Proven framework optimises marketing budget impact
- Deliver measurable growth for manufacturers and IIoT innovators
What people say
Know industrial B2B
Responsive team
Creative campaigns
Measurable results
Long-term partnerships
Services
Digital Marketing
We create multi-channel digital strategies tailored to industrial B2B audiences. Our campaigns combine SEO, content marketing, and data analytics to generate high-quality leads. Services include website optimisation, social media management, and targeted advertising across global markets.
Product Launches
Our insight-driven product launch campaigns integrate strategic positioning, creative design, and trackable digital channels. We align sales and marketing teams to ensure smooth market entry, building credibility and accelerating growth for industrial innovations.
Technical Content
We transform complex technical information into engaging educational materials. Services include whitepapers, application notes, and thought leadership content that positions clients as market leaders while addressing customer pain points.
Brand Positioning
Our brand consultancy defines core values and aligns them with customer personas. We create distinctive brand identities and messaging frameworks that help industrial companies stand out in competitive B2B markets.
Lead Generation
We develop targeted lead generation strategies for industrial manufacturers. Using account-based marketing, SEO, and CRM automation, we deliver qualified leads aligned with sales cycles and decision-maker personas.
People
Jen Swain
CEO
With 20 years in B2B marketing, Jen leads Dorset's largest employee-owned agency. She specialises in supporting global industrial brands through strategic marketing initiatives and sustainable business practices.
Steve Gibson
Client Growth Director
Bringing 25 years of B2B agency experience, Steve manages complex accounts and identifies growth opportunities for clients in the industrial sector through strategic relationship building.
James Wyatt
Digital Marketing Director
James leads strategic digital direction for industrial brands, transforming insights into actionable plans that drive measurable growth and long-term market impact.
AD Wilkins
Head of Studio
Overseeing all creative output, AD ensures brand compliance while delivering idea-led creative solutions that engage industrial audiences through compelling visual storytelling.
Emma Glazier
Client Services Director
With 20 years in marketing leadership, Emma builds high-performing teams and long-term client relationships, focusing on delivering measurable business outcomes for industrial clients.
Questions
What industries do you specialise in?
We focus exclusively on industrial manufacturing, IIoT, and technical sectors including chemicals, energy, life sciences, and process industries.
How do you understand complex technical products quickly?
Our team's 18 years of industrial experience allows rapid comprehension of technical products without lengthy onboarding processes.
What marketing services do you offer?
We provide digital campaigns, brand strategy, product launches, technical content, PR, CRM automation, and lead generation tailored to industrial B2B needs.
Are you an employee-owned company?
Yes, we transitioned to an Employee Owned Trust in 2024, making us Dorset's largest employee-owned marketing agency.
How do you measure campaign success?
We use data analytics and CRM integration to track lead quality, conversion rates, and ROI against defined business objectives.
Do you work with international clients?
Yes, we deliver campaigns across 280+ countries with clients in Europe, North America, and Asia-Pacific regions.
