Situated just a stone's throw away from the picturesque town of Cromer, Groveland Farm Shop boasts many years of experience in providing the finest produce from a handpicked selection of local suppliers. Our traditional Norfolk flint barns are home to a diverse range of culinary delights, including a butchers, fresh fruit and vegetables, delicatessen, wines & beers, and a variety of Norfolk produce and products. With so much to offer, it's impossible to list everything, so we invite you to visit us and discover the wide selection for yourself. Make sure to check our Events page for upcoming themed events, Free Tasting Days, Special Offers, and more. Our friendly team looks forward to welcoming you and providing a first-class customer service.
Our Services
Groceries: Our groceries section is filled with fresh fruit and vegetables that arrive daily from local suppliers. We prioritise seasonal, locally sourced produce, ensuring quality, freshness, and reduced carbon footprint. Our market-style displays include potatoes, onions, carrots, as well as more exotic options like squashes and celeriac. During summer, look out for locally grown strawberries and raspberries. In addition to the regular groceries, we offer a wide range of environmentally friendly products, allergy-friendly items, organic products, and speciality wheat Spelt flour from a local watermill.
Butchers: Our knowledgeable butchers offer a wide selection of meats, with a focus on locally reared, high-quality produce. The team is always on hand to offer advice on cooking times, recipes, and meat pairings.
Bakery: Although our bakery page is currently under construction, we encourage you to check back soon for updates on our selection of freshly baked bread, cakes, and pastries.
Deli: Our deli counter offers a variety of local and international cheeses, cooked meats, and pies. We also prepare homemade sandwiches, salads, and other grab-and-go options for a quick and satisfying meal.
Drinks/Wine Cellar: Our well-stocked drinks section includes an assortment of alcoholic and non-alcoholic beverages. From local ales and wines to soft drinks and artisanal cordials, there's something for everyone.
Hair & Beauty: While we do not offer hair and beauty services directly, we have English Rose Hair and Beauty located on-site for all your beauty needs.
Hampers: We offer customisable hampers, perfect for gifts, special occasions, or as a treat for yourself. Choose from a selection of locally sourced goods, or build your own hamper from our wide range of products.
On-Site Businesses
Noah's at Groveland: Our on-site coffee shop and restaurant serves breakfast, lunch, and afternoon tea. With a focus on local, seasonal produce, the menu changes regularly to reflect the best of what Norfolk has to offer.
The Pet Stop, Roughton Hand Car Wash and Valeting Service, Coalshack - Coal and wood, Garden Centre, Co-operative Craft Shop, Del-Ray Pottery, House of Mouse - Crafts/Gifts, Bows End Treasure - Crafts/Gifts, Just the Thing - Crafts/Gifts and up-cycled furniture, Himalayan Wellbeing Products, and Roughton Antiques and Collectibles are all independent businesses located on our grounds. We invite you to explore and support these local artisans and businesses during your visit.
The Groveland's Ambiance and Food
The reviewers have praised The Groveland's location, food, and service, with many describing it as a lovely spot to visit. The cafe, Noah's, is a particular highlight, with customers raving about the tasty food, nice presentation, and calm atmosphere. The farm shop is also well-stocked, offering a variety of goods, including fresh produce and pet food.
Craft and Shop Area
However, some reviewers have expressed disappointment with the craft area, finding it lacking in quality and variety. The pet shop is also a mixed bag, with some reviewers praising the reasonable prices and selection, while others found it to be average.
Service and Prices
The service at The Groveland has generally been praised, with reviewers commenting on the friendly and polite staff. Prices have been debated, with some finding them to be reasonable, while others have deemed them a bit pricey.
Pet-Friendly
It's worth noting that The Groveland is not entirely pet-friendly, with dogs not permitted indoors. However, there are some outdoor areas where pets can be brought.
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