Business Details
Trusted Honda and Triumph Motorcycle Dealers in East Sussex
Established in 1897, JS Gedge is a family-owned motorcycle dealership with over 125 years of heritage. We began as a cycle manufacturer and evolved into one of the UK's longest-serving Honda and Triumph dealers. Our expertise spans sales, servicing, parts, and rider training, supported by state-of-the-art facilities and fully trained technicians. Recognised with multiple industry awards, including Honda's Customer Satisfaction accolades and Triumph's Approved Pre-Owned Dealer of the Year, we combine tradition with modern service standards. Our commitment to quality is reflected in our use of genuine parts, comprehensive warranties, and tailored finance packages through partnerships with leading providers.With two East Sussex locations offering over 100 new and used motorcycles, we maintain the customer-centric ethos established by founder John Surtees Gedge. Our team's generational knowledge, from David Gedge's post-war expansion to current Managing Director Trevor Gedge's leadership, ensures expert guidance for every customer. We prioritise transparency in pricing, competitive APR rates, and after-sales support including MOTs, maintenance plans, and nationwide delivery options.
Services
Motorcycle Sales
Servicing
MOT Testing
Parts Supply
Rider Training
Highlights and features
- 125 years of motorcycle industry expertise since 1897
- Official Honda and Triumph dealership with award-winning service
- Comprehensive in-house servicing and MOT centre
- Tailored finance packages with leading providers
- Family-owned with generational product knowledge
Associations and certifications
- Financial Conduct Authority
Services
Motorcycle Sales
We offer comprehensive motorcycle sales including Honda and Triumph models. Our inventory features over 100 new, pre-registered, and used bikes ranging from entry-level machines to premium touring models. Customers benefit from manufacturer warranties, part-exchange options, and nationwide delivery. Our sales consultants provide expert guidance to match riders with suitable models based on experience and requirements.
Servicing
Our service department provides scheduled maintenance and repairs using genuine parts and diagnostic equipment. Services include oil changes, brake checks, and engine tuning. We offer fixed-price service plans and tailored maintenance packages to ensure optimal motorcycle performance and longevity while maintaining warranty validity.
MOT Testing
We conduct MOT testing at both locations with experienced technicians. The process includes thorough safety and emissions checks meeting DVSA standards. Customers receive pre-test inspections and advisory notes highlighting required repairs. Our facility accommodates both Honda and Triumph models with booking flexibility for minimal waiting times.
Parts Supply
Our parts department stocks genuine Honda and Triumph components. Available items include wear-and-tear parts, performance upgrades, and accessories. We offer part compatibility checks and sourcing services for discontinued components. Customers receive technical advice on installation and warranty coverage for purchased parts.
Rider Training
We provide CBT and advanced rider training since 1960. Courses cover highway code, practical riding skills, and safety techniques. Instructors hold relevant qualifications with training available for various motorcycle types. The program includes theory sessions and on-road practice with feedback to develop confident, responsible riders.
People
John Surtees Gedge
Founder
Established the business in 1897 as a cycle manufacturer, laying foundations for the motorcycle dealership legacy through commitment to customer service and product quality.
David Gedge
Former Director
Took over in 1947, transitioning from bicycles to motorcycles. Instrumental in securing Honda dealership in 1962, establishing the company's long-term partnership with major manufacturers.
Trevor Gedge
Managing Director
Current leader since 1969, overseeing expansion to two locations and diversification into multiple motorcycle brands while maintaining family business principles and customer focus.
Andrew Gedge
Senior Manager
Joined full-time in 2004, ensuring continuity of family ownership and operational standards across both East Sussex branches while implementing modern business practices.
Questions
What motorcycle brands do you sell?
We are official dealers for Honda and Triumph, offering their full range of new models alongside a selection of used motorcycles from various manufacturers.
Do you offer motorcycle finance options?
Yes, we provide tailored finance packages through partnerships with Honda Finance, Triumph TriStar Finance, Close Motor Finance, and Motonovo, including HP and PCP arrangements.
How old is your dealership?
Established in 1897, we are the oldest Honda dealer in the UK with continuous family ownership across four generations specialising in motorcycles since 1961.
Where are your locations?
We operate two East Sussex sites: 3-4 Pevensey Court, Pevensey Bay (Honda) and 10 Silchester Road, St Leonards-on-Sea (Triumph), both with dedicated service centres.
What service hours do you offer?
Honda branch open Monday-Friday 8am-5pm; Triumph branch Monday-Friday 8:30am-5pm. Both closed weekends and public holidays with pre-booked appointments available.
Do you provide rider training?
Yes, we've offered CBT and advanced training since 1960 with qualified instructors, making us one of England's longest-running motorcycle training providers.
