Business Details
Your Trusted Magic Shop in Central London
Established in the 1960s, International Magic is a family-run business that has served magic enthusiasts from our central London premises for over six decades. Founded by award-winning magician Ron MacMillan, the company now operates under his children, Martin and Georgia, continuing a tradition of excellence and personal service. Our shop occupies the same historic address in Clerkenwell, offering a vast collection of magic tricks, books, DVDs, and accessories tailored to magicians of all skill levels. Beyond physical products, we provide exclusive streamed video content accessible globally, ensuring our legacy adapts to modern needs. Over the decades, we have hosted annual magic conventions, including the renowned 'Ron's Day' and the International Close-Up Competition, cementing our reputation as a hub for the global magic community.Every product we offer, from classic card tricks to advanced mentalism tools, reflects our commitment to quality and innovation. Our bi-monthly magazine 'Magic Info' and historic archives further enrich the resources available to both amateur and professional magicians. Located near iconic landmarks like St Paul's Cathedral and Covent Garden, we invite visitors to experience our expertise in person. Our approach remains rooted in the principle of treating customers as we would wish to be treated ourselves, fostering long-term relationships built on trust and shared passion. With six decades of experience, International Magic continues to champion the art of magic through dedicated service, comprehensive offerings, and a deep connection to our community.
Services
Magic Tricks
Magic Books
Tutorial DVDs
Streamed Video Content
Card Tricks
Coin Tricks
Magic Accessories
Stage Magic Supplies
Beginner Magic Kits
Close-Up Magic Tools
Highlights and features
- We offer over 60 years of specialist expertise in the magic industry.
- Our product range caters to magicians of all skill levels, from beginners to professionals.
- We provide exclusive streamed video content alongside traditional retail offerings.
- Located in historic Clerkenwell, our shop welcomes visitors in central London.
- Our family-run business operates with integrity, treating customers like ourselves.
What people say
Extensive magic collection
High-quality DVDs
Exclusive streamed content
Variety for all skill levels
Competitive pricing
Services
Magic Tricks
We supply a comprehensive range of magic tricks designed for performers at every skill level. From classic sleight-of-hand techniques to cutting-edge illusion tools, our products cater to both professional magicians and hobbyists. Each item is carefully sourced to ensure reliability, ease of use, and the potential to create unforgettable moments on stage or in close-up performances.
Magic Books
Our collection of magic literature spans historical texts to modern instructional guides. These books offer insights into theoretical principles, practical techniques, and the artistry behind successful magic performances. Written by renowned magicians and specialists, they provide valuable resources for developing both technical proficiency and creative presentation skills.
Tutorial DVDs
We offer professionally produced tutorial DVDs covering diverse aspects of magic performance. These visual guides demonstrate techniques step-by-step, allowing learners to master complex tricks at their own pace. The collection features content from experienced magicians, ensuring high-quality instruction across multiple specialisms within the magical arts.
Streamed Video Content
Our exclusive streamed video library provides instant digital access to magic tutorials and performances. This digital platform allows customers worldwide to benefit from expert instruction without waiting for physical delivery. Content includes archive recordings from our historic events and specially produced materials covering contemporary magical innovations.
Card Tricks
Specialising in card manipulation techniques, we stock an extensive variety of playing card tricks and related accessories. Our selection includes custom-designed decks, gimmicked cards, and instructional materials for mastering sleights. These products enable performers to create seemingly impossible effects using standard or specially engineered playing cards.
People
Ron MacMillan
Founder
Founded International Magic in the 1960s, pioneering a family legacy in magical arts. His visionary leadership established the shop's reputation for quality and expertise through decades of dedicated service.
Martin MacMillan
Co-Owner
Co-owns the business with sister Georgia, maintaining family traditions while adapting to digital advancements. Brings extensive practical experience from decades of involvement in the magic community and retail operations.
Georgia MacMillan
Co-Owner
Co-manages the company alongside Martin, ensuring continuity of service excellence. Applies deep industry knowledge gained through lifelong immersion in both magic practice and retail management.
Questions
What are your shop opening hours?
We're open Tuesday to Saturday, 12:00–17:30. Closed Sundays and Mondays.
Do you sell both physical and digital products?
Yes, offering traditional magic supplies alongside streamed video content.
What payment currencies do you accept?
All prices in British pounds (£), with automatic tax calculation during checkout.
Do you ship internationally?
Yes, serving UK customers with VAT and overseas orders without tax.
Are product prices inclusive of VAT?
No, VAT added at checkout for UK orders only.
What's your history in the magic community?
Established 1960s, we've hosted annual conventions and published magic guides.
