Business Details
31 Years
experience
Expert Cloud Accountants in Sutton Coldfield
At Inform Accounting, we combine expert accounting with cutting-edge technology to deliver smarter financial solutions for businesses. Established to bridge the gap between traditional accounting practices and modern digital demands, our firm specialises in automating financial processes, providing real-time insights, and offering strategic advice tailored to each client's unique needs. With a focus on sectors such as small businesses, pharmacies, e-commerce, and tech start-ups, we empower clients to optimise cash flow, enhance efficiency, and make data-driven decisions.Our team of certified professionals leverages platforms like Xero, QuickBooks, and Sage to build custom finance tech stacks, ensuring compliance while driving growth. Recognised as one of the UK's first Xero accountants, we remain pioneers in cloud accounting, committed to helping businesses future-proof their financial operations through innovation and transparency.
Services
Cloud Accounting
Tax Services
Wealth Management
App Advisory
Funding Options
Details
- Year established: 1995
Highlights and features
- We are UK pioneers in cloud accounting with Xero integration expertise
- Our team holds certifications including ACA, ACCA, and CTA designations
- We specialise in sector-specific accounting for e-commerce and tech startups
- We guarantee real-time financial insights through automated reporting systems
- Our advisors have 20+ years' experience in strategic tax planning
Associations and certifications
- Xero
What people say
Strategic advisory partners
Real-time cash flow data
Fantastic Xero support
Modern accountants
Improved efficiency
Services
Cloud Accounting
Our cloud accounting solutions automate financial processes through platforms like Xero and QuickBooks. This service provides real-time financial visibility, streamlines bookkeeping tasks, and ensures HMRC compliance through Making Tax Digital-ready systems. Ideal for businesses seeking efficient, scalable financial management tools.
Tax Services
Comprehensive tax planning and compliance services covering corporation tax, VAT returns, and self-assessment. Our certified specialists identify legitimate savings opportunities while maintaining compliance. We offer strategic advice for complex tax scenarios facing entrepreneurs and growing businesses across multiple sectors.
Wealth Management
Holistic wealth management solutions that integrate investment planning, tax-efficient strategies, and long-term financial growth. We help business owners protect assets, optimise cash flow, and develop succession plans while maintaining complete financial oversight through advanced reporting tools.
App Advisory
Custom finance app integration services that connect accounting software with business operations. We configure platforms like Xero and FreeAgent to automate workflows, enhance data accuracy, and generate actionable insights for improved decision-making and operational efficiency.
Funding Options
Expert guidance on business funding opportunities including venture capital, grants, and traditional financing. We prepare robust financial documentation, develop funding strategies, and provide ongoing advisory support to help businesses secure growth capital and manage financial transitions effectively.
People
Sian Kelly
Founder and Director
A Chartered Management Accountant since 1995, Sian leads Inform Accounting with extensive experience at major corporations including Next plc and Compass Group. She combines strategic financial expertise with tech innovation to drive business growth and client satisfaction.
Paul Smith
Accounts Team Manager
A qualified AAT professional and in-house Xero specialist with over 10 years' experience. Paul ensures technical excellence in cloud accounting implementations and provides expert support for clients transitioning to digital financial systems.
Jayne Hutchings
Tax Advisor
With 30 years' experience in tax advisory including senior roles at BDO and Grant Thornton, Jayne offers strategic tax planning expertise. She specialises in helping businesses navigate complex tax regulations while maintaining compliance and optimising financial outcomes.
Ruth Morris
Operations Manager
Leading operational strategy with a BA (Hons) background, Ruth manages client onboarding and service delivery. Her educational expertise translates to effective process implementation and client-focused service improvements across all accounting functions.
Louis Banks
Assistant Client Advisor
Currently pursuing CIMA qualification, Louis combines AAT expertise with fresh perspectives on modern accounting practices. His international experience and commitment to client service make him a valuable asset in supporting business financial operations.
Questions
What accounting software do you support?
We specialise in Xero, QuickBooks, Sage, and Freeagent platforms, providing full integration and optimisation of these systems for our clients' specific needs.
How do you handle tax compliance?
We ensure full HMRC compliance through Making Tax Digital-ready systems, preparing and submitting all required returns including VAT, corporation tax, and self-assessment documents.
Do you work with international businesses?
While based in the UK, we support businesses with international operations through our understanding of cross-border tax regulations and global financial reporting standards.
What sectors do you specialise in?
We focus on small businesses, pharmacies, e-commerce, creative industries, recruitment agencies, tech start-ups, and professional services firms with tailored accounting solutions.
How do you incorporate financial technology?
We implement cloud-based accounting systems and integrate financial apps to automate processes, improve reporting accuracy, and provide real-time business performance insights.
Can you assist with business growth planning?
Yes, our premium packages include strategic planning, cash flow forecasting, funding advice, and exit strategy development to support sustainable business growth.
