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It won't cost a fortune to look a million dollars on your big day

Welcome to "I Do" Bridal, an independent bridal shop located in the heart of Hanley, Stoke on Trent, Staffordshire. Our quintessential British establishment is situated on the iconic Piccadilly, and we take great pride in being a cherished part of our community. Since our establishment, our aim has been to provide brides with the opportunity to make their dream wedding a reality, without breaking the bank. We believe that every bride deserves to feel like a million dollars on their special day, and we strive to make this a reality for each and every one of our clients.

Our Services

At "I Do" Bridal, we offer an extensive range of services designed to cater to all of your bridal needs. Our collection of ex-sample dresses is second to none, with a diverse assortment of gowns previously on display in other bridal businesses. These dresses offer a unique opportunity to acquire a high-quality, previously owned gown at a fraction of the original price. Our sizes range from 6 to 32, ensuring we cater to a wide variety of shapes and sizes. Prices for these ex-sample dresses range from 99 to 600, making them an affordable option for any bride.

In addition to our ex-sample collection, we also stock a selection of current season dresses, available at up to half their recommended retail price. Our carefully curated range guarantees that we offer the latest styles and trends, allowing you to stay ahead of the fashion curve.

Our commitment to affordability extends to our accessories, including tiaras, jewellery, veils, shoes, and more. These items are all available at a fraction of the cost of high street bridal shops, making it even easier to create your dream wedding look without compromising on style or quality.

We also offer a unique "buy off the peg and take home on the day" service, allowing you to leave our store with your dream dress in hand. Alternatively, we offer flexible payment plans, enabling you to spread the cost of your purchase over a period that suits you.

At "I Do" Bridal, we are proud to be an LGBTQ+ friendly shop. We are dedicated to fostering an inclusive environment and welcome all customers, regardless of their gender identity, sexual orientation, or background. We also pride ourselves on being a mobility-friendly shop, with wheelchair accessibility and accommodations for customers with limited mobility. Children, breastfeeding mothers, and assistance dogs are also welcome to visit our store.

Currently, we are operating on an appointment-only basis. However, appointments are not always necessary and walk-ins are welcome, but booking in advance is advisable to avoid disappointment. Our opening hours are as follows:

  • Monday: Closed
  • Tuesday: 10am-3pm
  • Wednesday: 10am -3pm
  • Thursday: 11am-3pm
  • Friday: 10am-3pm
  • Saturday: 10am-5pm
  • Sunday: Closed

We look forward to welcoming you to "I Do" Bridal and helping you find the perfect wedding attire for your special day.

Reviews (64)
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Positive: The reviewers praise the exceptional customer service, wide range of dresses, and personalized experience offered by I Do Bridal.

Overall Impression

The reviews for I Do Bridal are overwhelmingly positive, with all reviewers giving the business a 5-star rating.

Customer Service

The staff at I Do Bridal, particularly Jules, are praised for their exceptional customer service. Reviewers mention feeling welcome, relaxed, and at ease during their appointments, with Jules providing helpful and honest opinions on the dresses.

Dress Selection

The variety and quality of dresses at I Do Bridal are highly commended, with reviewers mentioning the wide range of sizes, styles, and prices to suit every budget.

Personalized Experience

Many reviewers appreciate the personalized experience offered by I Do Bridal, with Jules going above and beyond to accommodate their needs, whether it's opening the shop early or providing reassurance and support throughout the appointment.

Recommendation

All reviewers highly recommend I Do Bridal, praising the business for its stress-free and enjoyable experience, making it an ideal choice for brides-to-be.