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Business Details
13 Years
experience
Your Dream Wedding Dress Awaits in Hillmorton
Established in 2013, Sammie Lou Bridal has become a trusted name in the bridal industry, offering an exquisite selection of designer gowns and tailored services. Our journey began with founders Sammie and Marie, whose vision was to create a boutique where every bride feels cherished and supported. In 2020, Leanne and Mark took over, bringing with them a wealth of experience from both the bridal and entertainment industries. Our team combines technical expertise in costume design with a deep understanding of bridal fashion, ensuring every client receives personalized attention.

We pride ourselves on our extensive range of gowns, from size 10 to 34, and our commitment to making the dress-buying experience unforgettable. Our consultants are trained to guide brides through style choices while maintaining a relaxed, pressure-free environment. With a focus on quality and customer satisfaction, we offer in-house alterations and a curated collection of elite designers. Our boutiques location near Rugby provides easy access for brides across the Midlands, and our appointment-only system ensures a private, dedicated experience for each client.
Services
Bridal Consultations Wedding Dress Alterations Designer Gown Selection Bridal Accessories In-House Alterations
Details
  • Year established: 2013
Highlights and features
  • We offer a wide range of designer gowns from size 10 to 34.
  • Our team includes experienced seamstresses with backgrounds in costume design.
  • We provide in-house alterations for a seamless experience.
  • Our appointment-only system ensures personalized, private consultations.
  • We stock exclusive collections from elite designers like Morilee and Enzoani.
What people say
Lovely private experience Exceptional seamstress skills Vast selection of styles No pushy sales Memorable appointments
Services
Bridal Consultations
Our private consultations provide a relaxed environment for brides to explore our collection. With no time limits, brides can try on unlimited gowns while receiving expert guidance from our consultants. We recommend booking 6-9 months before your wedding date to allow ample time for alterations and special orders.
Wedding Dress Alterations
Our in-house alterations service ensures perfect fit for your chosen gown. Led by Leanne's expertise from West End productions, we handle complex adjustments with precision. Alterations include hemming, beading repairs, and structural modifications while maintaining the dress's original integrity.
Designer Gown Selection
We stock exclusive collections from elite designers including Morilee, Paul Zeni Couture, and Enzoani. Our curated selection features diverse styles from classic ball gowns to modern silhouettes. Brides can explore both current and sample gowns with expert styling advice from our consultants.
People
Leanne
Director
Former West End costume designer with expertise in bridal alterations. Joined Sammie Lou Bridal in 2020 after years of providing alteration services. Specializes in transforming gowns to fit each bride's vision.
Mark
Director
Co-director with extensive experience in the entertainment industry. Met Leanne while working on West End productions. Brings operational expertise to ensure exceptional customer experiences while maintaining the boutique's original vision.
Questions
How do I book a bridal consultation?
Visit our website to book an appointment online. Appointments are required for all visits.
What sizes are available in your collection?
We offer gowns from size 10 to 34, with samples available up to size 28.
Do you provide alteration services?
Yes, we offer in-house alterations performed by our experienced seamstress team.
Can I bring guests to my appointment?
You may bring up to three guests to ensure a comfortable experience.
Are there payment plans available?
Payment options vary by gown type – contact us for details about payment plans.