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Business Details
22 Years
experience
Award-Winning Branding & Packaging Design Agency London
Slice Design is an award-winning branding and packaging design agency established in 2004. Our expertise lies in crafting innovative, sustainable branding solutions for consumer goods, serving both global corporations and startups. With a pragmatic, jargon-free approach, we specialize in creating impactful brand identities and eco-conscious packaging that resonate with conscious consumers. Our team combines over two decades of experience with a commitment to sustainability, guiding clients through strategic branding, product innovation, and visual storytelling. We pride ourselves on being an external 'in-house' partner, delivering tailored solutions that align with clients' values while reducing environmental impact.

Our global reach extends to sectors including food and beverage, pharmaceuticals, personal care, and home care, where we help brands stand out on crowded shelves. By focusing solely on branding and packaging design, we ensure our clients benefit from our specialized knowledge and creative precision. Our track record includes collaborations with major FMCG companies and emerging startups, all seeking to make positive impacts through better-for-you ingredients, eco-friendly materials, and plastic-free packaging. We have been recognized for our ability to cut through industry complexities and deliver cost-effective, memorable brand experiences that drive growth.
Services
Strategic Branding Packaging Design NPD Innovation Brand Identity Sustainability Design Pack Mockups Copy Writing Structural Design Brand Guidelines Point of Sale
Details
  • Year established: 2004
Highlights and features
  • We have over 20 years of experience in FMCG packaging design.
  • Our team specializes in sustainable and eco-conscious branding solutions.
  • We work with both global corporations and startups worldwide.
  • We offer a pragmatic, no-nonsense approach to brand strategy.
  • We guarantee creative precision and environmental responsibility in all work.
What people say
Transformed our products Significant sales increase Creative and professional Exceeded expectations Standout brand identity
Services
Strategic Branding
We develop comprehensive brand strategies that create meaningful connections between businesses and consumers. Our approach involves defining core brand values, market positioning, and visual identity systems that ensure consistency across all touchpoints. By combining creative thinking with commercial insight, we help brands articulate their unique proposition and stand out in competitive environments.
Packaging Design
Our packaging design services focus on creating shelf-ready solutions that capture attention and communicate brand essence effectively. We balance aesthetic appeal with functional requirements, incorporating sustainable materials and production methods where possible. From concept development to final artwork, we ensure packaging performs as both a marketing tool and protective vessel for products.
Sustainability Design
We specialize in sustainable packaging solutions that reduce environmental impact without compromising brand integrity. Our expertise includes recommending recyclable materials, developing plastic-free alternatives, and optimizing packaging structures to minimize waste. We guide brands through the transition to more sustainable practices while maintaining commercial viability and visual appeal.
NPD Innovation
We support clients in developing new product concepts and innovations that meet market demands. Our process involves trend analysis, consumer insight research, and concept visualization to validate ideas before market launch. By creating compelling product narratives and visual identities, we help brands introduce successful new offerings to consumers.
Brand Guidelines
We create comprehensive brand guidelines that establish visual identity systems and usage rules. These documents ensure consistency across all brand applications by defining typography, color palettes, imagery styles, and application examples. Our guidelines serve as practical tools for internal teams and external partners when implementing brand identity across various platforms.
People
Alan Gilbody
Founder & Creative Director
Alan has led Slice Design since its founding in 2004, bringing decades of packaging design expertise. He oversees creative direction and client relationships, ensuring the agency maintains its no-nonsense approach. His leadership focuses on delivering practical design solutions that drive brand success while promoting sustainability in the packaging industry.
Questions
What industries do you specialize in?
We primarily work with food and beverage, personal care, pharmaceutical, and home care brands, both established corporations and startups in the FMCG sector.
Can you help with sustainable packaging solutions?
Yes, sustainability is core to our practice. We guide brands in selecting recyclable materials, developing plastic-free alternatives, and minimizing environmental impact while maintaining brand appeal.
How do you approach branding for new startups?
We offer tailored startup services that focus on cost-effective brand development, from concept creation to packaging artwork, while connecting clients with trusted suppliers throughout the production process.
What makes your agency different?
Our no-nonsense approach, sustainability focus, and ability to deliver strategic design solutions efficiently set us apart as a flexible, independent packaging design partner.
Do you work with international clients?
Yes, we collaborate with clients worldwide from our London studio, supporting global brand implementations while maintaining local market relevance in all our design work.