Business Details
10 Years
experience
Strategic B2B Marketing for Complex Markets
Since 2016, we have specialised in delivering strategic marketing solutions for businesses operating in complex markets. Our approach combines precision marketing, partnership development, and data-driven campaigns to generate measurable pipeline growth for clients in financial services, technology, and SaaS sectors. With a team of experts in channel enablement and content creation, we focus on transforming how businesses engage with niche audiences and senior-level decision-makers. Our methodology prioritises value-driven outreach over traditional sales tactics, leveraging account-based marketing and innovative partnerships to convert prospects into qualified leads.Backed by case studies demonstrating success with startups and enterprise clients, we maintain a commercial focus on ROI while adhering to strict compliance standards. Our team's experience spans household brands and emerging companies, ensuring tailored strategies that align with both market demands and client objectives.
Services
Channel Enablement
Referral Partnerships
Sponsored Partnerships
Account-Based Marketing
Lead Generation
Content Marketing
Partner Enablement
Go-To-Market Strategy
Event Marketing
Data-Driven Campaigns
Details
- Year established: 2016
Highlights and features
- We specialise in marketing strategies for technically complex sectors since 2016
- Our precision approach combines content, account-based marketing and partnerships
- Proven success with clients like Coca-Cola, Microsoft and Danone
- We focus on delivering measurable ROI through strategic partnership development
- Our team includes award-winning content creators and channel marketing experts
What people say
Fantastic business partner
Highly recommended
Proven processes
Award-winning content
Commercially focused
Services
Channel Enablement
We develop comprehensive channel strategies to identify, acquire and enable business partners. Our three-tiered approach includes strategic consultation, partner acquisition campaigns, and ongoing enablement support through training and marketing toolkits. This service helps businesses reduce internal workload while improving partner relationships and driving revenue growth through structured collaboration frameworks.
Referral Partnerships
Our referral partnership programs create sustainable growth through strategic alliances. We design incentive structures and marketing campaigns that motivate partners to generate high-quality leads. By segmenting partners and tailoring propositions, we help businesses like Beaufort Pathfinder Wealth Management reach niche audiences with 1M+ fund targets through trusted referral networks.
Sponsored Partnerships
We create ROI-focused sponsored partnership strategies that go beyond brand awareness. Our team identifies high-impact sponsorship opportunities, negotiates commercial agreements, and develops activation campaigns that generate qualified leads. This service helps startups gain traction and enterprises launch new products through strategic collaborations with established brands and media platforms.
Account-Based Marketing
Our ABM strategies combine data-driven insights with creative campaigns to engage senior decision-makers. We develop personalised content and multi-channel approaches that convert hard-to-reach prospects into warm leads. This service includes market segmentation, targeted content creation, and performance tracking to ensure alignment with sales objectives and measurable commercial outcomes.
Lead Generation
We deliver enterprise-level lead generation through innovative marketing tactics. Our approach combines partnership networks, digital campaigns, and event marketing to generate sales-qualified leads. For clients like ProfitAbility, we've achieved 80% year-on-year sales growth by creating targeted campaigns that resonate with specific industry decision-makers and business needs.
People
Henry McIntosh
Director
Founder of Twenty One Twelve with expertise in tech, SaaS and financial services marketing. Former journalist and copywriter who has developed marketing strategies for Belvedere Vodka and Moet Hennessy.
Chloe Staines
Head of Client Success
Marketing expert with experience in partnership marketing and campaign management across tech, finance and hospitality sectors. Led successful campaigns generating 10,000+ subscribers and major corporate leads.
Gabriel McCluskey
Head of Strategy
Strategic marketing leader with FinTech and financial services expertise. Focuses on developing growth strategies and innovative marketing approaches for clients in complex B2B markets.
Cam Bailey
Head of Content
Award-winning content creator specialising in social media and cross-channel marketing campaigns that drive awareness and generate new business opportunities for clients.
James Moon
Non-Executive Director
Channel sales expert with experience from Virgin O2 and Liberty Media. Provides strategic guidance on business development and partnership marketing strategies.
Questions
What industries do you specialise in?
We focus on financial services, technology, and SaaS sectors with complex marketing challenges.
How do you measure campaign success?
We track ROI through qualified lead generation, partnership performance metrics, and pipeline growth.
Can you help startups with marketing?
Yes, we've successfully scaled startups like FOMO Mortgages through strategic partnerships and sponsored activations.
What makes your approach different?
We combine physical and digital marketing with strategic partnerships to create unignorable campaigns.
Do you work with enterprise clients?
Yes, we deliver enterprise-level lead generation and channel enablement solutions for major corporations.
