Business Details
50+ Years
experience
Your Trusted Partner for Advertising & Marketing Solutions
Established in 1972, DAC Group has evolved from a print directory advertiser to a global leader in full-funnel media and marketing solutions. Our team of 600 experts across 12 offices specialises in connecting brands with local audiences through innovative Enterprise-to-Local strategies. With 50+ years of experience, we combine AI, analytics, and creativity to deliver data-driven campaigns that drive measurable outcomes. Our proprietary technologies, including IRIS and TransparenSEE, enable seamless workflow integration and local presence management. Recognised with 46 major awards in two years, including Agency of the Year, we prioritise continuous innovation and client success.Our multidisciplinary teams leverage proven methodologies to optimise performance across digital media, SEO, and reputation management. Headquartered in New York, we serve clients globally while maintaining a strong focus on local market nuances. Our culture of curiosity, courage, and collaboration empowers employees to deliver exceptional results. Backed by a 50-year legacy, we remain committed to advancing marketing strategies through AI-enabled solutions.
Services
Paid Media
SEO
Local SEO
Local Presence Management
Reputation Management
Digital Content
Creative Production
Web Analytics
Data Science
Web Development
Details
- Year established: 1972
Highlights and features
- We offer 50+ years of expertise in Enterprise-to-Local marketing strategies.
- Our proprietary AI-powered platforms enable seamless data integration and optimisation.
- Award-winning team with 46 major accolades in the past two years.
- Global presence with 12 offices across North America, Europe, and Canada.
- Proven success in delivering measurable outcomes for multi-location brands.
Associations and certifications
- Forrester
- US Agency Awards
Services
Paid Media
Our paid media strategies combine audience-first approaches with AI-enhanced targeting to maximise ROI. We create tailored campaigns across channels, ensuring brand consistency from global to local levels. With expertise in performance media, we help clients dominate search engine results pages and capture untapped demand.
Local SEO
We optimise local search visibility through data-driven strategies that enhance online presence. Our solutions include location data management and reputation monitoring to improve local search rankings. By aligning brand messaging with regional nuances, we help businesses attract nearby customers effectively.
Web Analytics
Our analytics services transform raw data into actionable insights for better decision-making. Using advanced tools, we track campaign performance and consumer behaviour patterns. This enables continuous optimisation of marketing strategies to achieve measurable business outcomes through evidence-based adjustments.
Creative Production
We produce engaging, data-informed creative content that resonates with target audiences. Our team combines strategic insights with artistic execution to develop compelling campaigns. From concept to delivery, our creative solutions enhance brand messaging across multiple platforms and formats.
Local Presence Management
Our platform ensures consistent business information across all digital directories and search platforms. We provide real-time monitoring and optimisation of local listings to improve discoverability. This comprehensive solution helps maintain accurate business details while enhancing local search performance.
People
Norm Hagarty
CEO and Managing Partner
With decades of industry experience, Norm leads DAC Group's strategic vision while fostering innovation. He prioritises talent development and client success through forward-thinking approaches to digital marketing challenges.
Kiran Prashad
Chief Operating Officer
Kiran oversees operational excellence across DAC Group's global offices. His leadership focuses on scaling efficient processes while maintaining the agency's commitment to client-centric marketing solutions.
Nasser Sahlool
Senior Vice President, Client Strategy
Nasser drives strategic client partnerships with expertise in digital transformation. He specialises in developing Enterprise-to-Local approaches that align brand objectives with local market opportunities.
Luke Regan
Managing Partner, UK
As UK office leader, Luke brings extensive international marketing experience. He focuses on delivering tailored solutions for European clients while maintaining global brand consistency.
Erin Rose
Digital Media Manager
Erin leads digital campaign execution with expertise in performance media. She combines analytical skills with creative strategy to optimise client results across multiple digital platforms.
Questions
What makes DAC Group's marketing approach unique?
Our Enterprise-to-Local methodology combines global brand strategy with hyper-local targeting, using AI-powered platforms to deliver consistent, data-driven campaigns across all market levels.
How long has DAC Group been in business?
We've delivered marketing solutions since 1972, evolving from directory advertising to become a global leader in digital media and AI-enhanced marketing technologies.
What services does DAC Group offer?
We provide full-funnel marketing solutions including paid media, SEO, local presence management, data analytics, creative production, and proprietary technology platforms like IRIS.
Where are DAC Group's offices located?
We operate from 12 offices across North America, Europe, and Canada, including locations in New York, Chicago, Toronto, London, Paris, Madrid, and Munich.
What industries does DAC Group work with?
We specialise in serving multi-location brands across retail, healthcare, hospitality, and professional services needing effective local market penetration strategies.
How does DAC Group use AI in marketing?
Our IRIS platform integrates AI for predictive analytics, automated optimisation, and enhanced customer journey mapping, enabling smarter decisions and improved campaign performance.
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