Alive & Dirty

Alive & Dirty is a contemporary retail destination specialising in premium sports and fashion apparel for men, women, and children. Established to bridge the gap between high-performance activewear and urban streetwear, we curate collections from globally recognised brands such as Columbia, New Balance, Mountain Equipment, and Cruyff. Our product range encompasses technical outdoor gear, casual sportswear, and footwear designed to meet the demands of active lifestyles. With a commitment to accessibility, we offer free UK delivery on orders over 70 and flexible payment options including Klarna and Clearpay.

Our Liverpool-based team prioritises customer satisfaction through trend-led product selections, competitive pricing, and dedicated support during standard business hours. By maintaining partnerships with industry-leading brands, we ensure our customers receive technically advanced products that combine functionality with modern aesthetics.