Business Details
18 Years
experience
Your Trusted Bike Shop in South Cerney
Established in 2008 by a lifelong cyclist, we prioritise customer needs through tailored advice and expert service. Our team combines decades of cycling experience with technical expertise in bike fitting, performance testing, and workshop repairs. We stock premium brands while offering custom solutions for cyclists of all levels, from commuters to professional athletes. Our commitment to quality extends to our fully equipped Performance Lab and partnerships with leading cycling manufacturers. With a focus on community engagement, we organise events and support local riders while maintaining a comprehensive retail offering.Our workshop, led by master mechanics, provides specialist maintenance and custom builds. We operate transparently, ensuring every customer receives honest guidance on equipment suitability. Our location in the Cotswolds serves as a hub for cyclists seeking expert advice and premium products. We measure success through customer satisfaction and long-term relationships built on trust and shared passion. Our team's racing heritage and technical knowledge ensure informed service delivery across all cycling disciplines.
Services
Road Bikes
Triathlon
Gravel
E-Bikes
Wheels
Clothing
Bike Fitting
Performance Testing
Coaching Packages
Workshop Repairs
Details
- Year established: 2008
Highlights and features
- We offer custom bike builds tailored to individual riding styles
- Our Performance Lab provides scientific position analysis for optimal efficiency
- Expert workshop staff with decades of combined mechanical experience
- We stock complete cycling solutions from leading global brands
- Owner-led business with racing heritage and technical expertise
Services
Bike Fitting
Our scientific bike fitting service optimises rider position for comfort and performance. Using motion analysis technology, we adjust frame geometry and component placement to match individual physiology. Ideal for preventing injuries and improving efficiency across all cycling disciplines.
Performance Testing
Advanced performance testing evaluates power output, aerodynamics, and biomechanics. Our lab facilities measure pedalling efficiency and wind resistance to identify improvement areas. Suitable for competitive cyclists seeking measurable gains through data-driven adjustments.
Workshop Repairs
Comprehensive mechanical services from routine maintenance to complex overhauls. Our certified technicians handle all brands using specialist tools and genuine parts. Services include drivetrain tuning, brake system upgrades, and electronic component diagnostics for modern bicycles.
Coaching Packages
Personalised coaching programmes develop cycling skills and fitness. Expert coaches create periodised training schedules while providing technical feedback on form and technique. Packages include event preparation and race strategy development for competitive riders.
Custom Builds
Tailored bicycle construction matching rider specifications and terrain requirements. We source components globally to create unique builds optimised for weight, stiffness, and gearing. Services include frame selection, component matching, and final assembly by experienced mechanics.
People
Andy Kirk
Owner
Lifelong cyclist with racing experience since age 14. Organised cycling events and competed nationally. Combines business leadership with deep industry knowledge to drive customer-focused service improvements.
Mark Sealey
Expert mechanic with extensive technical knowledge. Specialises in complex repairs and custom builds. Provides hands-on workshop leadership ensuring high-quality service delivery for all bicycle types.
Steve Black
Senior technician with specialist expertise in modern bike systems. Focuses on electronic component integration and performance optimisation. Maintains technical certifications for leading bicycle brands.
Mike Shannon
Experienced cycling professional with broad industry knowledge. Supports customer consultations and product selection. Shares technical insights to help riders choose appropriate equipment for their needs.
Questions
What cycling disciplines do you specialise in?
We cater to road, triathlon, gravel, and commuter cyclists with specialist equipment and tailored services for each discipline.
Do you offer bike fitting services?
Yes, our Performance Lab provides scientific bike fitting using motion analysis technology to optimise rider position and comfort.
Are custom bike builds available?
We offer complete custom builds with component selection matched to individual riding styles and terrain requirements.
What workshop services do you provide?
Our workshop handles all maintenance levels from basic servicing to complex overhauls using specialist tools and genuine parts.
Do you stock cycling apparel?
We carry a full range of cycling clothing and accessories from leading performance brands for all weather conditions.
What are your opening hours?
We're open daily from 9:00 AM to 5:00 PM including weekends and bank holidays.
