Business Details
14 Years
experience
Your Trusted Pet Care Partner in the West Midlands
Established in 2012, In The Dog House has grown from a local dog walking service into a premier canine care provider in the Midlands. Our journey began with a personal need to provide companionship for our founder's dog during long work hours, evolving into a full-scale facility offering daycare, boarding, and grooming services. We pride ourselves on our deep understanding of canine behaviour and our commitment to creating a safe, stimulating environment for every dog. Our team of professionally trained 'Doggo Buddies' delivers personalized care, combining 24/7 operational flexibility with purpose-designed indoor and outdoor play spaces. With transparent communication practices and a family-run ethos, we offer year-round services including socialization programs for puppies, themed luxury boarding, and bespoke grooming experiences.Our investment in staff training and facility development demonstrates our dedication to canine welfare. Regular client updates via WhatsApp and social media maintain trust through transparency. Our premises near Birmingham Airport combine accessibility with a rural setting, creating a home-from-home for pets. The business's expansion into a dedicated facility reflects our commitment to evolving with the needs of modern pet owners while maintaining our founding principles of compassion and quality care.
Services
Doggy Daycare
Pet Boarding
Puppy Socialisation
Pet Grooming
Flexible Drop Off
Overnight Boarding
Seasonal Care
Social Play Sessions
Luxury Accommodation
Canine Grooming
Details
- Year established: 2012
Highlights and features
- We offer 24/7 flexible pet care with year-round availability
- Our socialization programs develop confident, well-adjusted canine companions
- Indoor and outdoor play areas designed for all weather conditions
- Fully trained and insured dog care professionals on-site
- Real-time updates and picture sharing to maintain owner connection
What people say
Amazing staff
Great socialisation
Regular updates
Confidence boost
Professional team
Services
Doggy Daycare
Our flexible daycare service offers structured play sessions in purpose-designed indoor and outdoor spaces. Dogs enjoy social interaction with carefully matched playmates while owners benefit from our 24/7 availability and real-time updates. The program develops canine social skills through managed interaction while providing essential physical exercise and mental stimulation.
Luxury Boarding
Our themed accommodation rooms offer a home-from-home experience with luxury bedding, climate control, and entertainment systems. Dogs enjoy twice-daily play sessions alongside their regular routine, with special arrangements for extended stays. Owners receive regular photo updates throughout their pet's holiday.
Puppy Socialisation
This specialized program for puppies aged 12 weeks+ focuses on positive social development. Through guided play sessions and basic training, we help build confidence and establish good behavioural patterns. The service includes separation anxiety management and routine establishment for both pet and owner.
Canine Grooming
Our grooming service provides professional spa treatments in a custom-designed relaxation pod. Trained groomers handle all breeds and sizes with care, offering full-service bathing, coat maintenance, and nail clipping. Grooming can be combined with daycare or boarding packages for convenience.
Flexible Drop Off
We offer extended drop-off and collection windows to accommodate modern lifestyles. Morning sessions start as early as 7am, with weekend availability and special arrangements for bank holidays and festive periods. Early bird service available for pre-9am check-ins.
People
Nikki
Director
Founder of In The Dog House with over a decade of experience in canine care, Nikki transitioned from holistic therapy to establish the business in 2012 after identifying a need for quality pet care. Her passion for animal welfare drives the company's development.
Rocco
Director
Co-director managing daily operations, Rocco brings technical expertise from his mechanic background while maintaining hands-on involvement with the dogs since the business's inception in 2012.
Lauren
Doggo Buddy Manager
Responsible for overseeing the team of carers, Lauren ensures consistent service quality across all departments. She leads staff training and coordinates individualized care plans for regular clients while maintaining hands-on involvement.
Harry
Part Time Doggo Buddy
Supporting both daycare and boarding services, Harry contributes to maintaining safe play environments and personalized attention during his shifts, working alongside the full-time team members to ensure consistent care standards.
Liz Brown
Domestic Staff
Responsible for maintaining hygiene and cleanliness standards across all facilities, Liz ensures the premises meet licensing requirements while contributing to the overall comfort of both canine guests and visiting owners.
Questions
What services do you offer for dogs?
We provide comprehensive canine care including daycare, luxury boarding, grooming, and specialized puppy socialization programs in our purpose-built facility.
What are your opening hours?
Our standard hours are 7am-5:45pm Monday-Friday, 9am-4:45pm Saturday, and 9am-3:45pm Sunday, with flexible arrangements for special requirements.
How can I book services?
Booking is easy through our online system, with options for one-time visits or annual plans. Our team also assists with special requests via phone.
What makes your facility unique?
Our premises combine purpose-designed play areas with luxury boarding rooms, including themed accommodation, interactive play equipment, and climate-controlled environments for year-round comfort.
How do you ensure dog safety?
We maintain strict staff-to-dog ratios, conduct managed socialization sessions, and provide continuous monitoring by trained professionals to ensure all dogs feel safe and comfortable.
Can I see real-time updates?
Yes, we provide regular WhatsApp updates with photos and voice notes, plus live coverage through our social media platforms during your dog's stay.
