Business Details
7 Years
experience
Your Trusted Cybersecurity PR Partner
Origin Comms is a dedicated cybersecurity and technology public relations agency with decades of experience in the information security sector. Our team comprises senior PR professionals with over ten years of expertise each, ensuring clients receive strategic, tailored communications support. We pride ourselves on maintaining long-standing relationships with key influencers across high-tech, cloud computing, data, and security sectors globally. Our business model focuses on attracting top-tier independent PR practitioners across the UK, Europe, Middle East, Africa, USA, and Australia, creating a worldwide network of specialists. We operate as an extension of our clients' businesses, prioritising measurable outcomes and client satisfaction. Our reputation is built on delivering impactful campaigns, with 100% of current clients acquired through recommendations.We combine traditional PR with modern digital strategies, including social media integration and thought leadership content creation. Our crisis communications expertise ensures preparedness for unexpected scenarios. We support clients at major industry events like Infosecurity Europe, providing comprehensive press office management. Our team's diverse backgrounds in journalism, technology, and academia enable innovative storytelling and media engagement. We maintain affiliations with marketing professionals, event organisers, and research houses to offer holistic solutions. Our commitment to excellence is demonstrated through long-term client partnerships and consistent delivery of measurable results. We continuously adapt to industry changes, including AI's impact on media relations and generative engine optimisation.
Services
Public Relations
Marketing Strategy
Digital PR
Crisis Communications
Event Management
Media Relations
Content Creation
Social Media Integration
Thought Leadership
Press Office Support
Details
- Year established: 2019
Highlights and features
- We have over 20 years' experience in cybersecurity PR and technology communications
- Our team comprises senior director-level professionals with global industry connections
- 100% of clients acquired through recommendations demonstrates proven results
- We offer tailored strategies combining traditional PR with digital media expertise
- Specialist knowledge of cybersecurity sector trends and media landscapes
What people say
Best PR team
Energy and enthusiasm
Joy to work with
Measurable targets achieved
Excellent PR expertise
Services
Public Relations
Origin Comms delivers comprehensive public relations strategies tailored to technology and cybersecurity clients. Our services include media relations, product launches, influencer communications, and crisis management. We create compelling narratives that enhance brand visibility and establish thought leadership in the cybersecurity sector.
Marketing Strategy
We develop integrated marketing strategies that align with business objectives. Our approach combines brand identity development, campaign planning, and digital marketing to drive growth. We specialise in creating targeted campaigns that resonate with technology audiences across multiple vertical sectors.
Digital PR
Our digital PR services focus on building online presence through content marketing and SEO strategies. We create high-quality content for blogs, social media, and industry publications while managing digital media relations to enhance online visibility and engagement with target audiences.
Crisis Communications
We provide expert crisis communications support to protect brand reputation during challenging situations. Our team develops proactive response strategies and manages media inquiries to ensure consistent messaging. We help organisations navigate cybersecurity incidents and other PR emergencies effectively.
Event Management
Origin Comms offers complete event management services for technology conferences and industry events. We handle press office operations, media briefings, and event promotions. Our expertise includes managing major cybersecurity events like Infosecurity Europe with comprehensive PR support before, during, and after events.
People
Paula Averley
Founder
With a journalism background, Paula specialises in technology PR strategy. She has over 20 years' experience in cybersecurity communications and leads client strategy development. Paula combines storytelling expertise with industry knowledge to deliver impactful PR campaigns.
Silja Ingham
Senior PR Consultant
Silja brings physics expertise and organisational skills to technology PR. She specialises in crafting media narratives for complex technical subjects across multiple countries. Her background in science communication enhances technology message development.
Clare Homer
PR Specialist
Clare focuses on information security trends and social media integration. She has extensive experience in media pitching and content creation for cybersecurity clients. Her background in magazine publishing informs strategic communications approaches.
Amanda Hassall
Senior PR Consultant
Amanda specialises in delivering media coverage for technology clients. With a career spanning innovative tech companies, she combines strategic thinking with hands-on PR execution. Her expertise covers both traditional and digital media relations.
Alicia Broadest
PR Executive
Alicia combines writing skills with social media expertise. She focuses on creating engaging content and managing client communications. Her background in journalism informs her approach to technology storytelling and media relations.
Questions
What specialist areas does Origin Comms focus on?
We specialise in cybersecurity and technology PR with expertise in information security, data protection, and emerging tech sectors.
How do you acquire new clients?
100% of our current clients come to us through recommendations from satisfied partners and industry contacts.
Which geographic regions do you serve?
We operate globally with particular expertise in the UK, Europe, Middle East, Africa, USA, and Australia.
How do you measure PR campaign success?
We set measurable targets and track outcomes including media coverage, brand visibility, and stakeholder engagement metrics.
What sets you apart from other PR agencies?
Our cybersecurity sector specialism, senior team expertise, and client-focused approach with proven results differentiate us.
Do you handle crisis communications?
Yes, we provide expert crisis communications support to protect brand reputation during cybersecurity incidents.
