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Your Partner in DIY and Building Supplies

Our Story

Jo Edwards London began in the early 1980s with a spirit of adventure and a passion for exploring vibrant textiles. Founded by Jo Edwards, the brand draws inspiration from the bustling streets of India, where Jo meticulously sourced fabrics and jewellery from small, family-run businesses.

With the internet still in its nascent stages, Jo's early journeys were filled with physical travel and cultural exchanging. Her meticulous eye and commitment to quality led her to establish her own label, 'Jo Edwards London, ' where she crafted exquisite scarves from the finest materials.

Our Values

Our core values are deeply rooted in:

  • Quality & Craftsmanship: We handpick every textile and work with skilled artisans to ensure superior quality and intricate designs.
  • Sustainability & Ethical Practices: We prioritize fair trade and partner with factories that adhere to strict ethical and ecological standards.
  • Vibrant Designs: Our scarves are a playful symphony of colors and patterns, drawing inspiration from nature, cultural heritage, and contemporary trends.
  • Attention to Detail: From careful stitching to meticulous finishing, we take pride in every step of the process.

Our Products

Jo Edwards London offers a diverse range of products, including:

  • Scarves: Explore a captivating collection of neck scarves, plain scarves, striped scarves, and more, crafted from luxurious materials like silk, wool, and cotton.
  • Jewelry: Adorn yourself with stunning jewelry made with semi-precious stones and delicate metals.
  • Rolls & Pins: Discover unique rolls with intricate designs and stylish pins perfect for adding a touch of elegance to any outfit.

Our Vision

Jo Edwards London envisions a world where conscious fashion meets timeless style. We are committed to providing beautiful, ethically made products that empower individuals to express their unique style and celebrate their individuality.

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