Business Details
10 Years
experience
Award-Winning PR Services in Edinburgh
Established in 2016, McDaid PR is led by award-winning consultant Sarah McDaid, who brings 18 years of expertise in strategic public relations. Our agency specialises in media relations, copywriting, social media strategy, and event management, serving clients across science, education, energy, and the arts. We prioritise transparency and flexibility, leveraging extensive media contacts to secure impactful coverage in national and global outlets.Our tailored approach ensures clients achieve measurable outcomes, from product launches to stakeholder engagement. With a proven track record in sectors ranging from banking to heritage, we deliver results-driven PR solutions that align with client objectives.
Services
Media relations
Copywriting
Social media strategy
Events & launches
Video production
Stakeholder outreach
Community engagement
Public relations
Event organisation
Strategic PR
Details
- Year established: 2016
Highlights and features
- We offer 18 years of experience in strategic PR.
- Our proven track record places clients in national media.
- We operate with transparency and flexibility.
- We have extensive media contacts across the UK and globally.
- We provide tailored PR strategies for diverse sectors.
What people say
Award-winning PR
Strategic expertise
Media success
Transparent approach
Tailored strategies
Services
Media relations
We craft compelling narratives to secure media coverage in national and global outlets. Our approach combines deep industry knowledge with strategic timing to highlight client achievements. Clients benefit from enhanced visibility and credibility through targeted press placements.
Copywriting
Our copywriting services focus on clear, impactful communication for annual reports, websites, and marketing materials. We highlight unique selling points to engage audiences. Clients receive polished, professional content that aligns with their brand identity.
Events & launches
From concept to execution, we organise high-impact events tailored to client goals. Our attention to detail ensures seamless coordination of logistics and stakeholder engagement. Clients gain memorable experiences that reinforce their brand messaging.
Social media strategy
We develop tailored social media strategies to boost online presence and engagement. Training sessions empower clients to manage in-house teams effectively. Our data-driven approach maximises reach and audience interaction across platforms.
Video production
Collaborating with trusted partners, we produce videos for social media and conferences. Our process includes concept design, filming, and editing to convey client stories visually. Clients receive dynamic content that enhances digital campaigns.
People
Sarah McDaid
Founder
Sarah McDaid is an award-winning PR consultant with 18 years of experience. She founded McDaid PR in 2016, specialising in media relations and strategic communications. Her work has secured national media coverage and impactful outcomes for diverse clients across the UK.
Questions
What services does McDaid PR offer?
We provide media relations, copywriting, social media strategy, event management, and video production services tailored to client needs.
How experienced is Sarah McDaid?
Sarah has 18 years of experience in strategic PR, with a proven track record in securing national and international media coverage.
Which sectors do you work with?
We work across science, education, energy, banking, arts, and heritage sectors, adapting strategies to each industry's unique needs.
How do you handle media relations?
We leverage extensive media contacts and strategic timing to create impactful press placements, ensuring clients' stories reach the right audiences.
What makes McDaid PR different?
Our transparency, flexibility, and client-focused approach ensure tailored solutions that deliver measurable results and long-term partnerships.
