Jo Gordon Consulting

Driving Data-Driven Insights for Strategic Decisions

Jo Gordon Consulting Ltd. empowers businesses to make data-driven decisions that yield tangible results. Founded by experienced analyst Jo Gordon, the company specializes in econometric modelling and marketing analysis, providing tailored solutions to diverse client needs.

Marketing Mix Modelling: Optimize Your Marketing Spend

Our flagship service, Marketing Mix Modelling (MMM), helps you decipher the complex interplay of marketing factors and their impact on your performance. This powerful technique allows you to:

• Quantify the effectiveness of different marketing initiatives.
• Identify opportunities for cost optimization and resource allocation.
• Uncover hidden patterns and trends in your marketing data.
• Develop data-driven strategies to maximize marketing impact.

Beyond Marketing: Comprehensive Data Analysis

Jo Gordon Consulting Ltd. offers comprehensive data analysis services to address your specific business challenges. From market research analysis to competitive benchmarking and ad hoc data interpretation, we can help you:

• Resolve business puzzles and identify areas for improvement.
• Make informed decisions based on reliable data and analytics.
• Gain valuable insights to guide strategic planning and action.

Freelance Expertise for Your Success

Need an experienced and reliable freelance analyst for short-term projects or to augment your in-house team? We offer:

• Extensive industry experience across various sectors.
• Advanced analytical and modeling skills.
• Clear and concise communication and reporting.
• Commitment to delivering accurate and actionable results.

Our Clients Say It Best

"Jo is simply the best thought-leader and practitioner in marketing mix modelling that I've worked with." - Kevin Walsh, Forecasting and Data Analytics Consultant

"Jo is exactly the sort of analyst you want on your team. She is 100% reliable and committed to delivering accurate, insightful results." - Sarah Hunt, General Manager