Agrifocus

Agrifocus is a leading provider of market research and business intelligence to agriculture and related markets. Our team, led by Director Lesley Russen, has over 25 years of experience in conducting market-leading research across all agricultural and landowner sectors. We pride ourselves on our unique approach to research, tailored to each client's specific requirements, and our ability to deliver high-quality results that exceed expectations.

Our Services

We offer a wide range of services to meet the research needs of our clients, including market research, business intelligence, and specialist rural market intelligence. Our research expertise covers all farm sectors, including animal health, biotechnology, precision farming technology, animal feed and nutrition, plant breeding, protection, and biotechnology, livestock genetics, dairy equipment, arable and livestock machinery and equipment, forestry, fertilizers, and equestrian supply and distribution.

Our team has a deep understanding of the cross-section of rural enterprises and stakeholders, and we have established a network of contacts across the broad range of industry sectors. This enables us to deliver high-quality research that is tailored to the specific needs of our clients.

How We Work

Our research approach is unique to each client's particular requirements. We offer expertise across the range of market research techniques applicable to the markets under study. Our methods include desk/online research of secondary sources, telephone research, face-to-face surveys, online surveys, focus groups, research workshops, street, event, and in-store surveys, and syndicated studies.

We pride ourselves on our commitment to delivering high-quality results that meet the needs of our clients. Unlike larger agencies, our Director, Lesley Russen, manages all projects personally, ensuring that clients benefit from her comprehensive experience and expertise. We also draw on complementary expertise from a wide network of partner consultants as necessary, ensuring that clients receive the most reliable and cost-effective use of resources.

Our Clients

We have worked with a wide range of clients, including global agribusinesses, SMEs, and rural charities. Our clients benefit from our expertise and experience, and we pride ourselves on our ability to deliver high-quality results that meet their specific needs.

About Lesley Russen

Lesley Russen, Director of Agrifocus, has over 25 years of agricultural market research experience. She has a sound understanding of UK agriculture and related markets, and has worked with a wide range of clients across the industry. Lesley is a past chairman of the Monmouthshire Agricultural Show and sits on the South East Wales regional branch of the Country Land and Business Association (CLA).