Business Details
Trusted Agricultural Market Research Services
Agrifocus has established itself as a leading provider of market research and business intelligence for agriculture and related industries. With over 25 years of experience, we specialise in delivering tailored insights to global agribusinesses, SMEs, and rural charities. Our research methodologies include desk research, telephone and face-to-face surveys, online studies, and focus groups, ensuring comprehensive data collection. Director Lesley Russen personally manages all projects, leveraging her agricultural economics background and a network of industry experts. Our commitment to data security and client confidentiality aligns with GDPR standards, while our rural market expertise spans farming, food production, and environmental sectors.We pride ourselves on addressing hard-to-reach B2B respondents and providing cost-effective, senior-led research solutions. Our clients benefit from actionable insights that inform strategic decisions across livestock, arable, and non-food sectors. Our work supports farmers, landowners, and agribusinesses navigating post-Brexit challenges and market opportunities. This combination of experience, methodology, and client focus underpins our reputation as trusted industry specialists.
Services
Market Research
Business Intelligence
Agricultural Consulting
Data Analysis
Client-Specific Studies
Highlights and features
- We offer 25+ years of specialist agricultural market research experience
- Our director-led approach ensures senior expertise on every project
- We utilise diverse methodologies including hard-to-reach B2B research
- Our rural industry network spans Wales, South East England, and Scotland
- We maintain GDPR-compliant data security practices
Services
Market Research
We conduct comprehensive market research across agricultural sectors using tailored methodologies. Our services include telephone interviews, face-to-face surveys, and online studies to gather actionable insights. Clients receive detailed reports that inform strategic business decisions in farming and related industries.
Business Intelligence
Our business intelligence services provide data-driven insights into agricultural markets and stakeholders. We analyse trends in farming practices, supply chains, and market demands. This intelligence helps clients understand industry dynamics and identify growth opportunities across rural sectors.
Agricultural Consulting
We offer specialist consulting services for agribusinesses and landowners. Our expertise covers market entry strategies, product development, and stakeholder engagement. Our consulting approach combines sector knowledge with practical insights from years of industry experience.
Data Analysis
Our data analysis services transform raw research findings into strategic recommendations. We employ advanced analytical techniques to interpret agricultural market data. Clients receive clear insights presented through reports and presentations that support evidence-based decision-making.
Client-Specific Studies
We design bespoke research studies tailored to specific client requirements. Our custom approach addresses unique market questions across agricultural sectors. Each study follows rigorous methodology to deliver targeted insights that meet precise business objectives.
People
Lesley Russen
Director
Lesley has over 25 years' experience in agricultural market research. With an Honours degree in Agriculture, she leads all Agrifocus projects and draws on a network of industry experts. Her background includes chairing the Monmouthshire Agricultural Show and serving on the CLA regional branch.
Questions
What market research services do you offer for agribusinesses?
We provide tailored market research including telephone surveys, face-to-face interviews, and online studies specifically for agricultural sectors.
How do you ensure data security for client information?
Our GDPR-compliant practices ensure all client data remains confidential and secure throughout the research process.
Which geographical areas do you cover for research projects?
We operate across the UK with particular expertise in Wales, South East England, and Scotland.
What agricultural sectors do you specialise in?
Our expertise spans livestock, arable farming, horticulture, and non-food rural enterprises including renewable energy and forestry.
