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Business Details
43 Years
experience
Your Trusted Opticians in Ross-on-Wye & Newent
Established over four decades ago, Ashton & Daniels has built a reputation for delivering exceptional eye care services across Gloucestershire and Herefordshire. Our family-run practice combines advanced optical technology with a personalised approach, ensuring every patient receives tailored advice on eye health, eyewear, and contact lenses. With branches in Ross-on-Wye and Newent, we prioritise accessibility and convenience while maintaining the highest standards of professional expertise. Our team of qualified optometrists and dispensing opticians utilise state-of-the-art equipment, including 3D imaging scans and digital retinal photography, to provide comprehensive eye examinations.

We specialise in recommending eyewear that complements individual lifestyles, offering a wide range of designer brands and practical frame options. By focusing on preventative care and early detection of eye conditions, we empower patients to maintain long-term visual health. Our commitment to customer satisfaction is reflected in our friendly service and attention to detail, making regular eye examinations a stress-free experience. As a locally trusted practice, we remain dedicated to evolving with technological advancements while preserving the personal touch that defines our approach to eye care.
Services
Eye Examinations Contact Lenses Designer Frames OCT Scans Retinal Photography
Details
  • Year established: 1983
Highlights and features
  • We offer over 40 years of experience in professional eye care.
  • Our practice uses state-of-the-art optical technology for accurate assessments.
  • Personalised service tailored to individual lifestyle and visual needs.
  • Family-run business with deep roots in the local community.
  • Extensive range of designer eyewear and specialist contact lenses.
Services
Eye Examinations
Our comprehensive eye examinations use advanced technology to assess vision and detect eye conditions. The process includes checking focusing ability, peripheral vision, and eye pressure. Early detection of health issues like glaucoma ensures timely treatment.
Contact Lenses
We provide tailored contact lens solutions for all prescriptions, including bifocal and astigmatic options. Our optometrists ensure comfortable fitting and offer guidance on hygiene and lens care for optimal eye health.
Designer Frames
Our extensive collection includes designer brands like Ray-Ban and Versace, alongside practical titanium and rimless frames. Expert advice ensures frames complement facial features and suit active lifestyles.
OCT Scans
Optical Coherence Tomography creates detailed 3D images of eye structures, aiding early diagnosis of conditions like macular degeneration. This non-invasive scan is available at our Ross-on-Wye branch.
Retinal Photography
Digital retinal photography captures high-resolution images of the retina to monitor conditions such as diabetic retinopathy. This technology is utilised in both our Ross-on-Wye and Newent locations.
Questions
Why are regular eye examinations important?
Regular exams detect eye conditions like glaucoma early and can identify general health issues such as high blood pressure through retinal checks.
What services do you offer besides eye tests?
We provide contact lens fittings, designer eyewear, OCT scans, and retinal photography for comprehensive eye health management.
How do I book an appointment?
Contact our Ross-on-Wye branch at 01989 562173 or Newent branch at 01531 820677 to schedule a convenient time for your eye examination.
What technology do you use for eye care?
We utilise OCT scans, digital retinal photography, and field screening to ensure accurate diagnosis and ongoing monitoring of eye health.