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Your Trusted Opticians in Cheltenham
Established as an award-winning practice in Cheltenham, Keith Holland Opticians specialises in comprehensive eye care, combining advanced diagnostic technology with personalised service. Our team of specialist optometrists and dispensing opticians delivers tailored eye examinations, utilising state-of-the-art tools such as OCT and OPTOS imaging to ensure precise assessments. With expertise in behavioural optometry, vision therapy, and specialist contact lens fitting, we cater to patients of all ages, prioritising long-term eye health and visual comfort. Our commitment to innovation extends to treatments like Ortho-K night lenses for myopia control and Gloucestershire's only dedicated Dry Eye Clinic, offering advanced therapies including IPL and LLLT.We maintain a patient-centric approach, providing unhurried appointments, virtual consultations, and exclusive membership plans with added benefits. Recognised for excellence in both clinical practice and customer service, we serve local and international clients, ensuring accessibility through wheelchair-friendly facilities and flexible booking options. Our reputation for excellence is reflected in consistently positive patient feedback and collaborations with global eyewear brands.
Services
Eye Examinations
Dry Eye Clinic
Ortho-K Treatment
Behavioural Optometry
Contact Lenses
Blepharitis Treatment
Functional Nutrition
Hearing Care
Myopia Management
Vision Therapy
Highlights and features
- We offer 60-minute appointments for personalised eye care
- Access to state-of-the-art diagnostic technology including OCT and OPTOS
- Expertise in behavioural optometry and vision therapy for learning-related visual issues
- Comprehensive dry eye clinic with advanced treatments like IPL therapy
- Dedicated team of specialist optometrists and dispensing opticians with international experience
What people say
Five star service
Professional eye care
Friendly and helpful staff
Excellent prescription results
Life changing lenses
Services
Eye Examinations
Our comprehensive eye examinations combine advanced diagnostic technology with personalised assessment. Each 60-minute appointment includes OCT imaging, OPTOS widefield scans, and detailed visual acuity testing. We evaluate binocular vision, focusing ability, and eye health while considering individual lifestyle needs, providing tailored recommendations for vision correction and eye health maintenance.
Dry Eye Clinic
Gloucestershire's only dedicated Dry Eye Clinic offers advanced diagnostics and treatments for chronic dry eye. Using meibography and tear film analysis, we develop personalised treatment plans incorporating IPL therapy, LLLT, and medical-grade home care. Our specialists address underlying causes like meibomian gland dysfunction, providing lasting relief through evidence-based interventions and ongoing management strategies.
Ortho-K Treatment
Specialist corneal reshaping treatment using custom-designed night lenses to correct myopia. This non-surgical solution gently reshapes the cornea during sleep, providing clear daytime vision without glasses or contacts. Ideal for active individuals and children experiencing myopia progression, with proven effectiveness in slowing short-sightedness development by up to 60%.
Behavioural Optometry
Specialised assessment and treatment of visual processing and developmental vision issues. Our behavioural optometrist evaluates eye coordination, focusing, and visual perception skills to address learning-related visual difficulties. Tailored vision therapy programmes improve visual efficiency for children with reading difficulties and adults seeking enhanced visual performance in work or sports contexts.
Contact Lens Fitting
Expert fitting for all contact lens types including specialist rigid gas permeable lenses, silicone hydrogels, and multifocal designs. We provide comprehensive assessments for astigmatism, presbyopia, and keratoconus, with ongoing support for children and active lifestyles. Our service includes MiSight daily disposables for myopia control and ortho-k lenses for overnight vision correction.
People
James Turner
Behavioural Optometrist
Specialist optometrist with over 20 years' experience and 11 years' expertise in behavioural optometry. Recognised as one of only 50 qualified behavioural optometrists in the UK, James specialises in vision development and its impact on learning and performance.
Joanna Keogh
Nutritional Therapist
Registered Nutritional Therapist and Functional Medicine practitioner with BSc in Nutritional Therapy. Qualified with distinction from BCNH and graduate of the Institute of Functional Medicine AFMCPTM. Provides 1:1 online consultations and leads our functional nutrition services.
Questions
What services do you offer?
We provide comprehensive eye examinations, dry eye treatments, ortho-k lenses, behavioural optometry, contact lens fittings, and functional nutrition integration.
Do you offer emergency appointments?
Yes, we accommodate emergency eye care needs with prompt appointments for urgent visual issues or ocular discomfort.
What are your opening hours?
Monday-Wednesday 9am-5:30pm, Thursday 10:30am-8pm, Friday 9am-5:30pm, Saturday 9am-1pm. Closed Sundays and Bank Holidays.
Do you cater for children?
Yes, we specialise in children's eye care including myopia management, behavioural vision assessments, and specialist contact lens fittings.
What payment methods do you accept?
We accept major credit/debit cards and cash payments for consultations and eyewear purchases.
Can I buy glasses online?
While we recommend in-person fittings, we offer virtual consultations and can arrange home delivery for selected eyewear purchases.
