Business Details
10 Years
experience
Whimsical Art & Homeware Inspired by Russian Fairy Tales
Kapelki Art is a family-led enterprise dedicated to preserving and sharing the legacy of renowned Russian artist Yuri Vasnetsov. Founded in 2016 by Galina Pagliaro, the youngest granddaughter of Vasnetsov, our brand transforms his whimsical fairy-tale illustrations and those of his daughters and descendants into high-quality greeting cards, stationery, homewares, and gifts. Our mission is rooted in a deep appreciation for traditional artistry, cultural heritage, and sustainable practices. We collaborate directly with family artists, including Elizaveta Vasnetsova and Natalia Filipchenko, to maintain the authenticity and emotional resonance of the original works. Every product we create serves as a tribute to Vasnetsovs bold style and timeless storytelling.Based in Bedford, England, we prioritise ethical production and environmental responsibility. Our partnership with Eden Reforestation Projects ensures that every sale contributes to global tree-planting initiatives, reflecting our commitment to social and ecological impact. With over 21,000 trees planted to date, we blend artistic excellence with purposeful action. Our collections cater to those seeking to infuse their daily lives with the enchantment of Russian folk art, offering a bridge between historical creativity and modern mindfulness. Through continuous innovation and dedication to our values, we strive to inspire future generations to cherish and continue this artistic legacy.
Services
Greeting Cards
Stationery
Gifts
Homewares
Cushion Covers
Coasters
Placemats
Chopping Boards
Tote Bags
Felt Decorations
Details
- Year established: 2016
Highlights and features
- Family legacy of Russian artists spanning three generations
- Partnership with Eden Reforestation Projects for every sale
- Authentic, handcrafted designs rooted in traditional folk art
- UK-based operation with global shipping
- Direct collaboration with Vasnetsovs descendants
What people say
Whimsical artistry
Cherished family heritage
Eco-friendly ethos
Unique designs
High-quality prints
Services
Greeting Cards
Handcrafted greeting cards featuring Yuri Vasnetsovs fairy-tale illustrations and those of his descendants. Each design captures nostalgic Russian folklore themes, vibrant colours, and intricate details. Ideal for birthdays, celebrations, and seasonal greetings, these cards blend traditional artistry with modern applications. Our collections include themes like 'Winter Tales' and 'Fairy Tale Bouquets', ensuring a unique touch for every occasion.
Cushion Covers
Decorative cushion covers adorned with Vasnetsov family artwork, transforming interiors into whimsical spaces. Printed on durable fabrics, these covers feature motifs like enchanted forests, anthropomorphic animals, and folkloric scenes. Perfect for adding character to homes while celebrating Russian cultural heritage. Each piece is ethically produced, with proceeds supporting global reforestation efforts through Eden Reforestation Projects.
Coasters
Stylish cork coasters showcasing miniature artworks from the Vasnetsov family collection. These functional yet artistic items protect surfaces while displaying vibrant fairy-tale scenes. Designs include 'Birds', 'Trees', and 'Fairy Tale Characters', making them conversation-starting gifts. Crafted sustainably, they reflect our commitment to environmental responsibility and artistic excellence.
Placemats
Elegant placemats featuring traditional Russian patterns and Vasnetsovs iconic illustrations. Designed to enhance dining experiences with durable, wipe-clean surfaces that replicate gallery-quality art. Themes range from 'Mothers Day' collections to 'A Taste of Ranges to Come', each celebrating familial and seasonal motifs. Sold globally, these placemats merge utility with storytelling.
Felt Decorations
Handmade felt decorations inspired by Vasnetsovs whimsical characters and nature themes. Crafted from organic materials, these ornaments depict scenes like 'Friends from Tales' and 'Spring Buds'. Ideal for festive displays or year-round decor, they reflect our dedication to preserving folk art traditions. Each purchase contributes to ecological restoration initiatives worldwide.
People
Galina Pagliaro
Founder & Artist
Galina Pagliaro, granddaughter of Yuri Vasnetsov, founded Kapelki Art in 2016. A former English teacher, she brought the familys artistic legacy to global audiences by creating greeting cards and homeware featuring Vasnetsovs work and her own art.
Yuri Vasnetsov
Artist
Renowned Russian artist Yuri Vasnetsov (19001973) inspired Kapelki Art with his fairy-tale illustrations. His bold, detailed style defined Soviet-era childrens literature, blending folklore with vibrant visual storytelling that remains beloved worldwide.
Elizaveta Vasnetsova
Artist
Elizaveta Vasnetsova, Yuri Vasnetsovs elder daughter, is a skilled painter inspired by countryside and folk traditions. Her work, included in Kapelki Arts collections, reflects a lifelong dedication to capturing warmth and nature through art.
Natalia Filipchenko
Artist
Natalia Filipchenko, Yuri Vasnetsovs younger daughter, began painting later in life after a career as an engineer. Her unique style, featured in Kapelki Art, draws inspiration from everyday beauty, blending familial tradition with personal creativity.
Questions
What inspired Kapelki Art’s creations?
Kapelki Art draws inspiration from Yuri Vasnetsov’s fairy-tale illustrations and the artistic traditions of his descendants. Galina Pagliaro founded the brand in 2016 to share this legacy globally.
How does Kapelki Art support environmental causes?
We donate part of every sale to Eden Reforestation Projects, funding over 21,000 trees planted to date. Our mission combines art with ecological restoration.
What products does Kapelki Art offer?
We sell greeting cards, stationery, cushion covers, coasters, placemats, felt decorations, and more, all featuring Vasnetsov family artwork.
Are Kapelki Art products ethically produced?
Yes. Our items use sustainable materials and ethical manufacturing, with proceeds supporting reforestation and cultural preservation.
Can I buy Kapelki Art wholesale?
Yes. Retailers can order through FAIRE and CREOATE platforms for wholesale access to our collections.
