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Award-Winning Eye Care Services in Hereford
BBR Optometry stands as a distinguished leader in comprehensive eye care, combining decades of expertise with cutting-edge technology to deliver exceptional services. Established in Hereford, our practice has earned a reputation for excellence through our commitment to personalized patient care and continuous professional development. Our team of highly qualified optometrists and dispensing specialists provides thorough eye examinations, bespoke eyewear solutions, and advanced contact lens fittings. We pride ourselves on maintaining the highest standards of clinical excellence while offering innovative products such as Orthokeratology and low vision aids. With state-of-the-art diagnostic equipment and a patient-centric approach, we ensure every individual receives tailored advice and treatment.

Our dedication to quality is reflected in our numerous accreditations and partnerships with leading eyewear brands. We serve both private and NHS patients, offering flexible appointment times and emergency eyecare services. Our commitment to ongoing education and research ensures we remain at the forefront of optometric advancements. The practice's longevity and loyal client base attest to our unwavering dedication to vision care excellence. We maintain transparent communication and ethical practices in all aspects of our service delivery.
Services
Eye Examinations Contact Lenses Bespoke Eyewear Orthokeratology Low Vision Solutions Sunglasses Occupational Lenses Paediatric Eye Care Tear Clinic Myopia Control
Highlights and features
  • We offer over 30 years of specialist optometric experience
  • Our team holds multiple postgraduate qualifications in ocular disease
  • We utilise the latest retinal imaging technology
  • Our practice maintains partnerships with leading eyewear brands
  • We provide 24/7 emergency eyecare services
Associations and certifications
  • General Optical Council (GOC)
  • College of Optometrists
What people say
Excellent service Highly skilled team Thorough examinations Family atmosphere Superb equipment
Services
Eye Examinations
Our comprehensive eye examinations utilise advanced diagnostic technology to assess vision health and detect potential ocular conditions. The 45-minute appointments include retinal imaging and intraocular pressure measurements. Suitable for all ages, these examinations help maintain optimal eye health through early detection of potential issues.
Contact Lenses
We offer specialist contact lens fittings for various vision requirements, including astigmatism and presbyopia. Our practitioners provide trial lenses and aftercare appointments to ensure optimal comfort and vision. The service includes guidance on proper lens handling and maintenance for safe, effective wear.
Bespoke Eyewear
Our dispensing team helps select frames tailored to individual prescriptions and lifestyle needs. We stock premium brands like Rodenstock and Tom Davies, offering lightweight materials and advanced lens technologies. The service includes precise measurements for optimal lens positioning and visual comfort.
Orthokeratology
This non-surgical treatment uses specially designed contact lenses worn overnight to reshape the cornea. Ideal for myopia management, particularly in children, it provides clear daytime vision without corrective lenses. Our practitioners monitor progress through regular follow-up appointments.
Low Vision Solutions
We provide specialist optical devices and magnification systems for patients with significant vision loss. The service includes detailed assessment of remaining vision capabilities and customised recommendations to maximise functional vision for daily activities.
People
Nicholas Rumney
Senior Optometrist / Director
Qualified in 1980 with an MSc in Optometry, Nicholas holds multiple postgraduate qualifications including a Fellowship in low vision. He has received international recognition for his contributions to optometric research and specialises in complex ocular cases.
Suzanne Wadsworth
Senior Optometrist / Director
With over 25 years of experience, Suzanne specialises in paediatric optometry and holds additional qualifications in colour vision assessment. She contributes to professional development programs and maintains active involvement in optical education initiatives.
Laura Williams
Senior Optometrist
Laura specialises in myopia control and contact lens fitting, holding independent prescribing qualifications. She received the British Contact Lens Association's Young Practitioner award in 2017 for her work in advancing contact lens technologies.
Nick Black
CEO / Contact Lens Specialist
With over 20 years in specialist contact lens practice, Nick manages hospital contact lens clinics and provides expert solutions for complex corneal conditions. He contributes to professional training programs and maintains active clinical practice.
Daniel Read
Practice Manager / Dispensing Optician
Daniel oversees practice operations while maintaining his clinical expertise in spectacle dispensing. He curates our premium eyewear collection and specialises in complex lens prescriptions, ensuring optimal visual outcomes through precise frame and lens selection.
Questions
What does your private eye examination include?
Our private eye exams include advanced retinal imaging, intraocular pressure testing, and 45-minute consultations with specialist optometrists using state-of-the-art diagnostic equipment.
Am I eligible for NHS eye care services?
NHS eligibility depends on age, medical conditions, and benefits status. We can assess your eligibility during booking and help access NHS-commissioned urgent eyecare services when required.
What eyewear brands do you stock?
We offer premium brands including Rodenstock, Nikon, Tom Davies, and natural horn frames, with expert guidance to help select the most suitable frames for your prescription and lifestyle.
Can you help with children's eye care?
Our specialist paediatric optometrists provide child-friendly examinations and vision assessments, with experience in managing developmental vision issues and prescribing appropriate corrective solutions.
Do you provide emergency eyecare services?
Yes, we offer 24/7 emergency care for contact lens issues and urgent eye conditions, with direct access to independent prescribing optometrists for immediate treatment when required.
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