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Business Details
14 Years
experience
Your Trusted Financial Advisers in Ferndown
Established in 2012, Abacus Financial Options has built a reputation as a trusted provider of independent financial advice across Dorset, Wiltshire, Somerset, Hampshire, London, and Cornwall. Our team of experienced advisers specialises in delivering tailored financial solutions, leveraging a whole-of-market approach to help clients achieve their long-term objectives. With a focus on transparency and client-centric service, we have cultivated enduring relationships through word-of-mouth referrals and consistent delivery of value-driven advice.

Our expertise spans mortgages, protection, investments, retirement planning, and business services, supported by advanced research tools and regulatory compliance. As an FCA-authorised firm, we prioritise ethical standards and client education, ensuring informed decision-making aligned with individual needs.
Services
Mortgages Life Assurance Income Protection Investment Bonds Retirement Planning Equity Release Business Protection Pension Planning Ad-hoc Services Commercial Finance
Details
  • Year established: 2012
Highlights and features
  • We offer FCA-regulated independent financial advice with a whole-of-market approach
  • Our team serves clients across six UK counties with localised expertise
  • 24/7 client support for mortgage and investment inquiries
  • We provide transparent fee structures with no hidden costs
  • Our advisers hold Chartered status and specialist qualifications
Associations and certifications
  • Financial Conduct Authority
What people say
Professional and efficient service Highly recommend Stress-free experience Exceptionally good service Knowledgeable and trustworthy
Services
Mortgages
Our whole-of-market mortgage advisory service helps clients secure competitive rates for first-time purchases, remortgaging, investment properties, and government schemes. We assess affordability and recommend suitable products from major lenders, handling applications from initial consultation to completion. Our FCA-regulated advice includes transparent fee structures with options for split payments.
Life Assurance
We provide comprehensive life assurance solutions to protect mortgages, families, and business interests. Our advisers help clients select appropriate coverage levels and policy types, including critical illness and income protection. These plans ensure financial security for dependants while offering tax-efficient benefits, with ongoing support for policy reviews and adjustments.
Investment Bonds
Our investment advisory service offers onshore and offshore bonds, unit trusts, and structured products through award-winning platforms. We create tailored portfolios aligned with risk profiles and financial goals, using advanced research tools from FE fundinfo and Defaqto. Regular portfolio reviews ensure optimal performance in changing market conditions.
Retirement Planning
We guide clients through complex pension options including SIPPs, annuities, and workplace schemes. Our FCA-regulated advice considers tax implications and retirement income strategies, ensuring compliance with regulatory changes. We help maximise retirement funds while minimising risks through diversified investment approaches.
Equity Release
Our equity release specialists help homeowners over 55 access tax-free funds from their property. We explain lifetime mortgage options with no affordability checks, ensuring clients understand implications for inheritance and benefits. We compare market offerings to find suitable solutions for retirement funding needs.
People
Johanna Kemp
Director
With extensive mortgage and protection expertise, Johanna provides strategic leadership while maintaining hands-on client advisory services. Her approach combines technical knowledge with client-focused solutions, ensuring regulatory compliance and exceptional service standards across the firm.
Jeremy Howe
Director
As a founding director, Jeremy oversees business strategy and client relationships. His 20+ years in financial services inform our advisory approach, focusing on sustainable growth through ethical practices and innovative financial solutions tailored to evolving client needs.
Dan Hills
Independent Chartered Financial Adviser
Chartered adviser specialising in complex mortgage cases and legal financial support. Dan's expertise in court-related financial matters provides unique value to clients with challenging circumstances, combining technical proficiency with compassionate client service.
Simon Chandler
Independent Financial Adviser
Experienced adviser known for simplifying complex financial concepts. Simon's client-centred approach focuses on long-term financial planning, with particular expertise in retirement strategies and investment management for individual and business clients.
Rob Lockyer
Director
Responsible for operational excellence and compliance, Rob ensures our advisory services maintain FCA standards. His leadership in paraplanning and technical support enhances the quality of advice delivered across all financial products and services.
Questions
What financial services do you specialise in?
We specialise in mortgages, investment bonds, life assurance, retirement planning, equity release, and business protection. Our FCA-regulated advice covers both personal and commercial financial needs with tailored solutions.
How are your advisory fees structured?
Mortgage advice fees start at £350 (split payment), lifetime mortgages at £595. Protection advice is commission-based, while investments require agreed fees. Full details appear in our FCA-disclosure documents.
Which areas do you serve?
We operate across Dorset, Wiltshire, Somerset, Hampshire, London, and Cornwall, with clients nationwide. Our Ferndown office supports both local and remote advisory services through digital communication tools.
Are you regulated by the FCA?
Yes, we're authorised and regulated by the Financial Conduct Authority (registration 576165), ensuring compliance with UK financial services standards for client protection and ethical operations.
Can I get a free initial consultation?
Yes, we offer free initial consultations to discuss your financial needs. This helps determine suitable products and services before proceeding with formal advice or applications.
How do you handle client complaints?
We have formal procedures for prompt complaint resolution. If unresolved, clients may refer matters to the Financial Ombudsman Service as outlined in our regulatory disclosures.