Business Details
15 Years
experience
Women's Cycling Shop in York
Liv York is York's only cycling shop exclusively dedicated to women, offering a comprehensive range of female-specific bikes and cycling gear. Established in 2011 as part of Giant Store York's heritage, we continue the legacy of Bob Trotter Cycles while maintaining independent ownership through the Trotter family's descendants. Our store played host to professional cycling teams during the Tour de France Grand Depart in 2014 and Tour de Yorkshire events. We specialise in Liv-branded bicycles - the world's first brand completely dedicated to women's cycling - alongside accessories and equipment tailored to female riders.Our commitment extends beyond retail through local club support, cycling events, and our Breeze champion initiatives. We offer expert bike servicing for all brands and have developed PowerFit, a scientifically-validated bike fitting system in partnership with Giant and Wattbike, to enhance cycling performance and comfort.
Services
Road Bikes
Mountain Bikes
Electric Bikes
Kids Bikes
Bike Servicing
Cycling Gear
Bike Fitting
Personal Shopping
PowerFit
Accessories
Details
- Year established: 2011
Highlights and features
- Exclusive focus on women-specific cycling products
- Established heritage since 2011 with Tour de France connections
- Expert mechanics servicing all bike brands
- Personalised shopping experience with dedicated appointments
- Scientific PowerFit bike fitting technology developed with Wattbike
Services
Road Bikes
High-performance road bikes designed for speed and endurance. Our selection includes electric and traditional models suitable for competitive cyclists and recreational riders. Expert guidance ensures optimal fit and performance for York's varied terrain.
Mountain Bikes
Full suspension and hardtail mountain bikes for all trail conditions. Available in multiple wheel sizes including 29", and 27.5" with electric options. Expert advice on frame geometry and component selection for local riding environments.
Electric Bikes
Comprehensive range of electric bikes for commuting and adventure. Includes road, mountain, and hybrid models with battery range optimisation. Specialist support for motor systems and charging infrastructure.
Bike Servicing
Professional maintenance for all bike brands using manufacturer-approved techniques. Services include safety checks, drivetrain maintenance, and component replacement. Modern workshop with certified technicians ensures quality repairs.
PowerFit Bike Fitting
Scientific bike fitting using WattBike's Polar View technology. Measures pedalling efficiency and balance to optimise riding position. Improves comfort, reduces injury risk, and enhances performance through data-driven adjustments.
Questions
What specialist services do you offer for women cyclists?
We provide female-specific bike fitting, women-only cycling events, and a curated selection of Liv-branded bicycles designed specifically for women's physiology.
Can you service non-Liv branded bicycles?
Yes, our expert mechanics service all makes and models of bicycles in our modern, well-equipped workshop.
Do you offer bike fitting technology?
We offer PowerFit bike fitting using WattBike's scientific technology to optimise riding position through pedal stroke analysis.
What cycling events do you support in York?
We support local cycling clubs, host in-store events, and participate in York's cycling calendar including women's Breeze rides and community initiatives.
Can I get expert advice on bike selection?
Our Personal Shopping Experience offers dedicated 60-minute appointments with specialist staff to help you find your perfect bike with professional fitting.
