Business Details
31 Years
experience
Your Trusted Estate Agent in Purley
ShineRocks has been a trusted name in the property market since 1995, serving Purley, Croydon, Surrey, and surrounding areas. Our team combines over three decades of local expertise with a commitment to providing a personalised, transparent estate agency service. We specialise in property sales, accurate valuations, and strategic marketing, leveraging our deep understanding of regional market dynamics to achieve optimal results for clients.Our approach focuses on open communication, attention to detail, and a dedication to exceeding customer expectations. With a proven track record of selling homes above asking prices, our services encompass home staging, negotiation, and comprehensive marketing solutions tailored to individual client needs.
Services
Property Sales
Valuations
Home Staging
Marketing
New Builds
Open House Promotions
Land Sales
Auction Services
Area Guides
Blog Content
Details
- Year established: 1995
Highlights and features
- We have over 30 years of experience selling homes in Surrey
- We provide accurate and realistic property valuations
- Our team offers a personalised, transparent estate agency service
- We combine local market knowledge with national advertising reach
- Our clients consistently praise our professionalism and communication
Associations and certifications
- The Ombudsman Scheme for Estate Agents
What people say
Exceptional service
Professional and helpful
Accurate valuations
Proactive communication
Excellent service
Services
Property Sales
Our expert property sales service combines local market knowledge with strategic marketing. We offer accurate valuations, professional photography, and targeted advertising across major platforms. Our team provides continuous feedback after every viewing and maintains transparent communication throughout the entire sales process. With a proven track record of selling properties above asking prices, we focus on maximising returns while minimising stress for homeowners.
Property Valuation
We provide accurate property valuations based on extensive local market expertise. Our valuation service includes a comprehensive analysis of comparable sales and current market conditions. We combine our 30+ years of experience with detailed property inspections to deliver realistic pricing guidance. Our valuation experts help homeowners understand their property's true market value and recommend improvements to maximise returns.
Home Staging
Our professional home staging service enhances property appeal to attract more buyers. We offer expert advice on decluttering, rearranging furniture, and making cost-effective improvements. Our staging strategies highlight a property's best features and create welcoming environments that photograph well. This service has proven to significantly increase buyer interest and improve sale outcomes.
Property Marketing
We create comprehensive marketing strategies combining digital and traditional methods. Our approach includes professional photography, virtual tours, and enhanced online listings on major platforms. We utilise targeted print advertising and a dedicated magazine to showcase properties. Our marketing team develops custom colour brochures and coordinates viewings to generate maximum exposure for each property.
New Build Homes
Our new build homes service connects buyers with the latest developments in prime locations. We provide detailed information about construction quality, developer credentials, and future growth potential. Our team offers insights into planning permissions and helps clients navigate the unique aspects of purchasing off-plan properties. We maintain relationships with reputable developers to source exclusive opportunities for our clients.
People
Paul Shinerock
Managing Director & Partner
With property experience dating back to the 1970s, Paul brings decades of expertise to the agency. He established ShineRocks in 1995 with his wife Jo, creating a service focused on personal attention and market knowledge. His career spans three decades of successful property sales across Surrey, making him a local market expert.
Jo Shinerock
Director & Partner
Jo entered the property industry with temporary work that led to a full-time career. Combining practical experience from multiple property transactions with professional expertise, she co-founded ShineRocks in 1995. Her focus remains on delivering exceptional customer service and maintaining the agency's founding principles.
Naza Samuel
Estate Agent
Joining ShineRocks in 2024, Naza brings fresh energy and a customer-focused approach. Her early property transaction experience with her parents developed strong market understanding. She specialises in client relationships and property viewings, combining enthusiasm with professional service delivery.
Jasmine Oddy
Estate Agent
A recent addition to the team, Jasmine applies her customer service expertise to property transactions. With determination and professional training, she quickly developed property marketing skills. Her proactive approach and relationship-building make her a valuable member of the sales team.
Leon Shinerock
Temporary Operations Manager
With eight years of agency experience, Leon combines property knowledge with operational expertise. His role involves managing sales processes and supporting client communications. His background in animal training demonstrates adaptability and patient communication skills applied to real estate transactions.
Questions
How much is my home worth?
Contact ShineRocks for a free valuation. Our experts will assess your property and provide accurate market pricing guidance.
What areas do you cover?
We serve Purley, Croydon, Surrey and surrounding areas including Whitgift Estate, Woodcote Estate, and Chipstead Valley.
How do you market properties?
We use professional photography, online listings on Rightmove and OnTheMarket, local press ads, and our dedicated property magazine.
Can you help with difficult sales?
With three decades of experience, we specialise in selling challenging properties through strategic staging, targeted marketing and expert negotiation.
What makes you different from other agencies?
We offer a personal service with local expertise, honest valuations, and continuous client communication throughout the sales process.
How long do sales typically take?
Our average time to sale is faster than market average due to our proactive approach and established network of potential buyers.
